TOPIC

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Rolex

News and insights about the Swiss luxury watchmaker

Chairman / President

Luca Bernasconi

CEO / Managing Director

Jean-Frédéric Dufour

CFO / Finance Director

Yadira Preciado

Industry

Luxury Goods, Watchmaking

Website

rolex.com

Headquarters address

3-5-7 Rue François-Dussaud, 1211 Geneva, Switzerland

Year founded

1905

Rolex’s biggest drop of the year is the Land-Dweller. Photo: Handout

Style Edit

Style Edit: Rolex’s Land-Dweller is finally here – as are upgrades and new colours

The Land-Dweller is here thanks to 32 new patents, with a new case, bracelet, bezel, dial and movement – the calibre 7135 and Dynapulse escapement.

28 Apr 2025 - 1:03PM

Timepieces

Inside A$AP Rocky’s luxury watch collection, from Rolex to Piaget

16 Apr 2025 - 5:00AM

Timepieces

Gold watches from leading brands bossed it at Watches and Wonders

15 Apr 2025 - 5:00PM

Taylor Swift

Taylor Swift’s newly discovered passion for luxury watches

Tay Tay’s style has evolved and she’s now embracing luxury timepieces – it’s a passion reportedly influenced by her boyfriend, who is also a known watch enthusiast.

4 Apr 2025 - 4:00AM

Taylor Swift, vintage Concord on a choker, at last year’s Grammy Awards. Photo: Los Angeles Times/TNS

Timepieces

Watches and Wonders 2025: from thinnest tourbillon to most complicated watch

While expectations for 2025 are not particularly rosy, given the weaker China market and shifting global consumption patterns, top luxury watchmakers are holding little back in Geneva.

3 Apr 2025 - 12:19PM

Timepieces

The brains behind Rolex’s new Oyster Perpetual Land-Dweller

Rolex has unveiled its Oyster Perpetual Land-Dweller, a watch years in the making, and revealed some of the steps a new design goes through.

2 Apr 2025 - 8:31AM

Timepieces

Rolex’s patent-packed Oyster Perpetual Land-Dweller is finally here

The new Land-Dweller comes in a 40mm platinum and Rolesor case, or a 36mm 18k Everose gold case set with diamonds – both with the Flat Jubilee integrated bracelet and calibre 7135.

1 Apr 2025 - 6:01AM

Swiss watchmaker Rolex’s newest model, the Oyster Perpetual Land-Dweller, packed with patented innovations, debuted at the 2025 edition of Watches and Wonders in Geneva on April 1. Photo: Handout

Celebrity style

How to Style like … Matt Rife: do casual cool like the funny man

Classic white sneakers and a good gold watch are wardrobe essentials no guy should be without – complete your look with Saint Laurent footwear and an iconic Rolex.

17 Mar 2025 - 10:40AM

Timepieces

7 watch moments of 2025 so far, from Tay Tay’s Cartier to Jay-Z’s Patek

The start of 2025 saw exciting – and unexpected – releases from the likes of Audemars Piguet, Bulgari, Richard Mille and Omega, plus some envy-inducing celebrity wrist checks during awards season.

10 Mar 2025 - 5:17PM

Timepieces

Tiny watches are big – just look at Tyler the Creator and Kendall Jenner

Blend vintage charm with modern fashion by wearing one of these tiny timepieces from marque brands – as the likes of Hailey Bieber, Paul Mescal, Jonathan Bailey and Emma Chamberlain are.

27 Feb 2025 - 12:00PM

A-listers like Paul Mescal (pictured), Tyler the Creator and Kendall Jenner are popularising the wearing of mini watches from marque brands. Photo: Getty Images

Fame and celebrity

What’s in Luka Doncic’s epic watch collection? From Audemars Piguet to Rolex

NBA star Doncic might have to up his whole fashion game after moving from Dallas to Los Angeles – but he has a head start thanks to his enviable collection of watches.

5 Mar 2025 - 10:53AM

NBA superstar Luka Doncic is building quite the watch collection, with a focus on Audemars Piguet. Photos: @lukadoncic/Instagram, Audemars Piguet

Timepieces

Luxury watch brands are embracing bespoke designs to cater to individual tastes

Tom Brady’s rare and customised timepieces, recently auctioned at Sotheby’s, highlight a growing trend for personalised luxury watches from big and small brands.

25 Feb 2025 - 6:00PM

Billie Eilish

The nonconformist watches of Billie Eilish, from Casios right up to Rolexes

It’s no surprise that the award-winning singer, known for her boundary-breaking style and music, should bring that rebel-without-a-cause approach to her watches.

29 Jan 2025 - 5:00AMvideocam

Timepieces

Why mixing metals is enjoying a comeback, from Cartier to Rolex and Bulgari

While not everyone is a fan of pairing different types of metals on their watches and jewellery, it allows the wearer to be more versatile in expression and attire.

27 Jan 2025 - 12:00PM

Rolex Oyster Cosmograph Daytona. Photo: Handout

XXIV

Timepieces for a sporty lifestyle, from Rolex, Omega and Richard Mille

Whether deep diving or in the boardroom, these tool watches are equally at home, with unique features and design elements suited to those with an active lifestyle.

27 Jan 2025 - 5:00AM

When a watch is also a tool (from left): Omega Speedmaster First Omega in Space, Tudor Black Bay 58 GMT, Ming Bluefin. Photos: Handout

Timepieces

Why meteorite dials are taking off … from Rolex to Omega

There’s growing fascination with these naturally patterned dials that offer a touch of cosmic elegance and exclusivity … Wimbledon champ Carlos Alcaraz is a fan too.

26 Jan 2025 - 5:00AM

Timepieces

Time-only watches took the spotlight at GPHG, the ‘Oscars of watchmaking’

The 2024 GPHG saw a surge in interest for these ‘purist’ watches, with brands like H. Moser & Cie, Parmigiani Fleurier and Chopard highlighting the trend for ‘quiet luxury’.

19 Jan 2025 - 12:00PM

XXIV

The return of the three-hand watch – H. Moser & Cie embraces simplicity

Free of complications, dress watches from big names and smaller brands shine the spotlight on materials, colours and design elements for visually stunning results.

7 Jan 2025 - 10:41AM

Just the time (from left): Furlan Marri Disco Volante, Atelier Wen Perceiption Millesime Mu 睦, H. Moser & Cie Pioneer Cntre Seconds Citrus Green. Photos: Handout

Joe Biden

Jill Biden’s US$20,000 diamond is priciest gift from a foreign leader in 2023

The 7.5 carat diamond was from India’s President Modi. Among Joe Biden’s gifts was a US$3,495 statue from Mongolia’s prime minister.

5 Jan 2025 - 3:39AM

Fame and celebrity

Meet Rose Zhang, the ‘Mozart of golf’ who’s also a Rolex brand ambassador

The 21-year-old rising star has already won 2 pro tournaments and banked US$2.5 million in career earnings, and has lucrative endorsement deals to boot – including a workout series on Apple Fitness+.

4 Jan 2025 - 12:00PM

Timepieces

Is now the best time to invest in luxury watches? How to shop second-hand

The luxury watch market is cooling down after the pandemic-fuelled boom, offering an opportunity for collectors to snag coveted timepieces at more affordable prices.

4 Jan 2025 - 11:00AM

In November, Phillips in association with Bacs &Russo presented the “Toki: Watch Auction”, focused on watch collecting in Japan. Photo: Handout

Timepieces

Why is timepiece customisation so controversial?

Some wealthy watch owners seek to lend their pieces even more exclusive identities by customising them … but does it enhance or lessen value?

2 Jan 2025 - 7:00AM

Timepieces

The year in watchmaking, wrapped – 24 moments in 2024

From watch fairs and bumper vintage auctions to landmark releases, and from C-suite moves to new A-list collectors, here are 24 of the most important events that shaped high horology this year.

30 Dec 2024 - 6:00AM

Timepieces

Cool, collected, Cartier: the watches and style of Jeff Goldblum

He wore a Hamilton Jazzmaster in Independence Day: Resurgence, while IRL Goldblum has a serious penchant for the Cartier Tank – and donned the maison’s unconventional Baignoire to Wicked’s premieres.

27 Dec 2024 - 6:00AMvideocam

Timepieces

Beyond the Cartier Crash: why asymmetrical watches are here to stay

The Cartier Crash has long defined unconventionally shaped timepieces, but a provocative renaissance is now under way as newer brands make their mark.

26 Dec 2024 - 6:00AM

New watch brands like Berneron are pushing the boundaries in dial shape, as seen on this Mirage Sienna. Photo: Handout

Style Edit

Style Edit: Rolex’s equestrian connection with CHI Geneva

Witness the world’s best show jumpers compete at CHI Geneva, a tradition since 1926, with Rolex’s unwavering support.

6 Dec 2024 - 10:00AM

Martin Fuchs riding Leone Jei in the Rolex Grand Prix 1.6m. Photo: Rolex

Preservers of our natural world

‘Omacha’: explorer and marine biologist dedicates life to protecting Amazon river dolphins

Fernando Trujillo named the 2024 Rolex National Geographic Explorer of the Year to honour his decades of conservation work for the species.

In partnership with

Rolex

Special Report - Jewellery

Stone dial watches by Piaget, Audemars Piguet and Rolex are making a comeback

Once considered a relic of the hippie era, watches with dials made from exotic stones, like turquoise lapis lazuli and opal, are enjoying a renaissance – the world’s luxury watchmakers are taking note.

26 Nov 2024 - 5:50PM

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