Topic

Remarketing
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  • When it comes to taking on a marketing leadership role, resilience, agility and adaptability are among the qualities needed to tackle the marketing challenges brands face in a constantly changing business landscape.  
  • Whether it’s the geopolitical environment or rapid technological developments, marketers must exercise flexibility and adapt to their situations while putting the customer front and centre.
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The South China Morning Post celebrates its 120th anniversary by unveiling a captivating new brand campaign to honour its readers, partners and the indomitable spirit of the people of Hong Kong          

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Successful brands need to foster connections through storytelling, partnerships and creating mutually beneficial partnerships with trusted media brands.