Why NYC’s The Water Tower Bar is bringing in the cool kids, models – and those with a taste for US$150 cocktails
With caviar service costing up to US$525, food and drink prices at New York’s ritzy new rooftop bar are as lofty and spectacular as its views of Manhattan, writes Katie Warren
One of New York City’s newest bars is perched on top of a Brooklyn hotel and designed to look like one of the many industrial-looking water towers that dot the borough’s rooftops.
The Water Tower, which opened in November 2018, is super-exclusive: It’s reservation-only and seats only 45 people. Cocktails at the club, which is open from 10pm to 4am and features a rotating set of international DJs, start at US$20 – and one speciality drink, infused with white truffles, will cost you US$150.
The food menu includes items such as a US$70 white-truffle grilled cheese, an US$80 seafood platter, and caviar service ranging from US$95 to US$525.
Berton Rodov, the club’s creative director, said they aim to at The Water Tower. cultivate a specific vibe
“We have a fun, diverse crowd,” he told me when I went to check out the club one afternoon. “Honestly, we try to curate the experience here, being that it’s a small space, and it’s the most luxurious extension of this brand.”
But, he added, that’s “not saying you have to be rich to come in”. He said the crowd tends to be “cool kids, models, people just here to have fun”, and they “try to look out for locals, too”.
After visiting the club one early December afternoon, I can’t say I was entirely convinced that their target audience isn’t just rich people.
Here’s what The Water Tower looks like inside.
The Water Tower is perched on the rooftop of Brooklyn’s Williamsburg Hotel, which already includes an outdoor bar and a pool.
