5 exciting Rolex timepieces at Watches and Wonders 2023: from the new Cosmograph Daytona and 1908 to the GMT-Master II, Oyster Perpetual with zany dials and Day-Date 36 with precious stones

Mar 28 , 2023

Tweaks were made to the Cosmograph Daytona (left) and Rolex also revealed an all-new watch called the Perpetual 1908 at Watches and Wonders 2023 in Geneva. Photos: Rolex

The Swiss luxury watchmaker added subtle tweaks on existing models like the Cosmograph Daytona, which celebrates its 60th anniversary, and the decadent GMT Master-II in 18-karat gold

The all-new 1908 is named after the year that founder Hans Wilsdorf registered the brand ‘Rolex’; meanwhile, zany dials were featured on the Oyster Perpetual and precious stones on the Day-Date 36

On day one of the annual Watches and Wonders trade show in Geneva, A-list celebrities like David Beckham and Julia Roberts wandered the halls. But it was a handful of debuts from Rolex that received outsized attention both within the convention centre Palexpo and on social media.

“New” at the powerhouse brand, which for years has topped the industry in terms of revenue, usually means subtle tweaks on existing models and the occasional ultra-blinged jewellery watch. Last year when it released a GMT Master-II for left-handed wearers, it almost broke the watch internet.

Here are five pieces by the brand that made a splash this year …

1. Oyster Perpetual Cosmograph Daytona

Cosmograph Daytona watches are some of the most valuable on the market. Photo: Rolex

As this is the 60th anniversary of the Daytona, one of the most coveted watches among collectors, aficionados were hoping that Rolex would create something new to mark the date. And they weren’t let down: the new Daytona features aesthetic adjustments, tweaked colours to enhance contrast, and most importantly, a new movement inside.

The latest Daytona model includes a new movement inside. Photo: Rolex

The calibre 4131 is an evolution of the prior mechanism, the 4130, which includes some technological innovations made at Rolex since the 4130’s own debut.

The Cosmograph Daytona celebrates its 60th anniversary this year. Photo: Rolex

As for the aesthetic changes, here’s how Rolex describes them: “The dial receives new graphic balance, and harmonious colour combinations accentuate the contrast between the dial and the counters – or their rings. The Oyster case has been redesigned and its profile is highlighted by the light reflections on the lugs and case sides. On versions with a Cerachrom bezel, the bezel is edged with a thin band of the same metal as the middle case.”

Since every tiny tweak over the years makes some versions more valuable than others, these new looks mean a fresh chance to invest – and suddenly make all the prior models potentially even more collectible.

2. Perpetual 1908

The Perpetual 1908 looks very different from the rest of the brand’s current line-up. Photo: Rolex

It is especially noteworthy for Rolex to unveil an entirely new watch, and this one, which is named after the year that founder Hans Wilsdorf created and registered the name “Rolex”, is all the more startling because it doesn’t fit with the design codes of the rest of the brand’s current line-up. A restrained dress watch, the 1908 is characterised by a finely-fluted bezel and a slim case with a transparent caseback.