Inside Kang Min-kyung’s YouTube vlogs – what we can learn about the K-pop star who started Korea’s ‘croffle’ craze and sang on the Crash Landing on You soundtrack
Ever heard of a croffle? It’s a mix between a waffle and a croissant and is the hottest dessert in South Korea right now after birthday girl Kang raved about it on Instagram and YouTube
Celebrating her 30th birthday on August 3, we take a closer look at her channel to see what we can learn about the exclusive lifestyle of this K-pop “It girl”.
Her new YouTube career
Kang Min-kyung has amassed 650,000 YouTube subscribers since she started it a year and a half ago hoping to get more personal with her fans. Her channel is filled with her song covers and calming vlogs – such as taking care of her garden, cooking and dressing up in her vintage clothes, her sense of style seeped in every corner of her house.
In April she donated US$24,907, earned from her YouTube views, to Korea Paediatric Cancer Foundation under her and her subscribers’ name.
However, she recently found herself facing controversy after fans discovered that Kang had not correctly captioned some of her page’s branded content – and later apologised for her mistake.
She started the croffle trend
Some of her most-watched videos show Kang introducing her kitchen, daily items and her diet tips – and fans are taking note. Just like a friend, she gives a tour of even the smallest details from her glassware and whisky collection, and even her favourite spices.
