Hyun Bin’s Smart Communications ad proves the Philippines loves K-drama – but why does the Crash Landing on You star love the Southeast Asian country back?
The Korean heartthrob’s new deal with a Filipino mobile phone brand solidifies the international appeal of South Korean drama series, but why does the face of Captain Ri love his Pinoy fans so much?
There's no slowing down Hyun Bin. The actor was recently launched as the face of Smart Communications, one of the Philippines’ largest mobile service providers. “I decided to take part in the Smart campaign because the fans in the Philippines are the warmest in the world,” Hyun declared.
Smart Communications’ senior vice-president Jane Basas referred to the star as a “priceless investment” and explained that the “Hyun Bin phenomenon” in the Philippines is thanks in large part to digital technology. Due to lockdown restrictions, Hyun’s commercial had to be shot entirely in Seoul, while in video coordination with the creative team in the Philippines.
“Because of technology, this has brought me to the fans closer than ever especially during these challenging times,” he said. “I am thankful that I am given a way to reach out to everyone in the Philippines.”
Filipino fans await the day he can finally come over to visit.
Surprised with the success of Crash Landing on You, Hyun reflected on why he thinks Captain Ri became so popular. “The role of Ri Jeong-hyeok had more warmth and innocence compared to the other roles that I have acted. I think it was more special in terms of expressing the role,” he said.
