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Viva Las Vegas at 60: how Sin City is still dancing to Elvis Presley’s tune
- In the 1964 film Viva Las Vegas, Elvis Presley and Ann-Margret cemented Vegas’ image by singing, dancing and flirting their way around its hotels and casinos
- Elvis, a ‘great man’ according to Ann-Margret, sang the title song, which remains synonymous with Las Vegas 60 years on. But he wasn’t known to perform it there
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The song’s opening line tells the story of Las Vegas – then and today.
“Bright light city, gonna set my soul, gonna set my soul on fire.”
“It showed you there was more to Las Vegas than mobsters and the Rat Pack. That message had value,” Las Vegas historian Michael Greene says of the title song from the 1964 film Viva Las Vegas.
Viva Las Vegas, the movie and song, helped crystallise Vegas’ identity as a worldwide tourism destination. The film, released in May 1964, co-starred Elvis Presley and Ann-Margret, and was directed by the legendary George Sidney.
The film was boosted by its bouncy soundtrack and Technicolor, which showed off the stars’ red and yellow outfits and the city’s flashing neon.
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