Sulli and Goo Hara grew up in the harsh K-pop limelight, with demanding fans and schedules and controlling labels. Is it to blame for their deaths?
- K-pop stars are little more than commodities for labels that have invested hundreds of thousands of dollars in them
- Goo Hara and Sulli both faced online abuse and media coverage for not conforming to their idealised roles

By most measures, the young women weren’t exactly radical.
K-pop star Sulli didn’t like wearing bras. She found them constricting and felt more natural without one. She considered it her choice to appear in public without one if she felt like it.

The women took their own lives within the span of a few weeks this autumn, according to police, after each had been at the centre of a maelstrom of media coverage and online commentary about their personal lives.
K-pop is reeling from a number of suspected suicides by beloved performers in recent years, as others in the industry are quitting or suspending their careers citing mental health struggles. Some had been subject to intense scrutiny and a harsh backlash for being young women who step outside the idealised roles circumscribed for them: those speaking their minds, expressing their sexuality, daring to even hint at being a feminist.