Apple to launch augmented-reality art tours in six global cities, including Hong Kong
- Three years after Pokemon Go popularised augmented reality, tech giant to begin guided walks whose participants view sites enhanced by computer-generated art
- A separate AR work will be visible to iPhone users in Apple stores worldwide, and stores will offer hands-on lessons in how to create augmented-reality art
Fans of augmented reality will soon be chasing after more than monsters on the streets of Hong Kong.
Apple on Tuesday announced a series of immersive public art experiences based on its augmented reality platform, with the highlight being a two-hour walking tour available in six cities from August 10 until the end of the year.
These [AR]T Walks will be held daily in Hong Kong, Tokyo, London, Paris, New York and San Francisco for groups of up to 10 people at a time.
Here’s how it works: a docent issues participants with iPhones and earphones and takes them along a route where they will come across new AR works created by seven international artists through a phone app. This will be familiar to anyone who has played Pokemon Go or other mobile AR games, but [AR]T Walk is also an interesting way of expanding the definition of public art – these works are site-specific but exist only on participants’ phones.
Cao Fei, a Chinese artist born in Guangzhou, is one of the seven artists chosen by curators from New York’s New Museum for the project – selected because they are not known for working with AR and also because they all use very different media.
Cao’s AR work for Apple is a cross between an amusement-park ride and factory assembly line, and reminiscent of her anti-utopian videos about labour and automation. The tour participants will be able to manipulate levers and boxes using their phones in order to create an orderly flow or total chaos.