Secret to 50 successful years as sole Fujifilm supplier in Hong Kong? Changing with the times, says CEO
Stanley Sun Tao-hung’s family has been selling Fujifilm products for three generations
When Japanese photography and imaging company Fujifilm decided to diversify into skincare products, the writing was on the wall for Hong Kong-listed China-Hongkong Photo Products Holdings, its sole agent in Hong Kong and Macau for 50 years.
As its sole agent, it's our duty to promote and sell everything Fujifilm makes – from film and cameras to its skincare products
“We still have a few diehard fans using film and sell a few hundred rolls a month. But the sales of film have dropped dramatically since 2000. This is why both our company and Fujifilm had to diversify our businesses,” says Stanley Sun Tao-hung, China-Hongkong Photo Products’ chief executive.
The company will celebrate the anniversary with a lucky draw for clients of Fotomax, a photoprinting chain it acquired in the early 2000s, as well as a photo exhibition that will see Fujifilm collaborate with international photographic collaborative Magnum Photos on a project called “Home”. The exhibition will feature the works of 16 international award-winning photographers from seven cities, including Hong Kong.
Fujifilm, a name almost synonymous with film photography, has over the past decade diversified into products such as face creams, serums and masks. A new shampoo is nearing launch too.
“As its sole agent, it's our duty to promote and sell everything Fujifilm makes – from film and cameras to its skincare products, which are sold under the brand Astalift. It’s not a household name yet but it has many loyal clients in Hong Kong,” Sun told the South China Morning Post.
Astalift products were first launched in Japan in 2007, and were introduced in Hong Kong in 2010. Initially sold in shops, the range is now sold exclusively online in the city, which is “better suited to a new generation of customers, who want to shop online”, he said.
