Advertisement
Standard Chartered to team up with shopping mall operators to support Hong Kong government’s nightlife campaign
- Standard Chartered plans to offer credit card holders dining deals, discounts at restaurants after 9pm
- The bank has witnessed strong growth in mainland Chinese customers opening accounts and insurance sales in Hong Kong in the first eight months of the year
Reading Time:2 minutes
Why you can trust SCMP
Standard Chartered, one of Hong Kong’s three note-issuing banks, is set to launch a marketing campaign, offering credit card discounts and other incentives at participating malls to support the government’s campaign to reboot the city’s nightlife, according to a senior executive.
Advertisement
The offer may include dining deals or discounts at restaurants and shops after 9pm, provided they use the bank’s credit card for payments, said Stephen Man Wai-shing, head of consumer, private and business banking at Standard Chartered Hong Kong.
The launch date and details will be announced later, he said.
“Offering incentives for our credit card holders to shop and dine at night will boost consumption, and at the same time shows Standard Chartered’s support to the government’s effort to promote the night economy,” Man said, noting that the bank has seen a 60 per cent year-on-year increase in Cathay Pacific co-branded credit card spending in the first eight months of the year.
The government on September 14 announced its “Night Vibes Hong Kong” campaign, with a string of events and enticements to encourage the public to stay out after dark and spend money. These include waterfront bazaars, evening programmes at theme parks and museums, free entry to the Happy Valley Racecourse, film screenings and expanded pedestrian areas.
Advertisement
Advertisement