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Disneyland tickets, tea at Peninsula – Hong Kong banks roll out incentives to attract mainland Chinese customers during National Day ‘golden week’ holiday
- Golden week holiday is very important because it brings hundreds and thousands of mainland visitors to Hong Kong, Standard Chartered executive says
- While Standard Chartered is offering tickets to Hong Kong Disneyland to select clients, the incentives HSBC is offering include afternoon tea at The Peninsula Hong Kong and private viewings at M+ museum
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Tickets to Disneyland, afternoon tea at The Peninsula and fine dining with wine pairings – these are just some of the incentives with which major Hong Kong banks such as HSBC and Standard Chartered plan to woo high-flying mainland Chinese customers visiting the city during the “golden week” holiday.
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The holiday, which usually falls around China’s National Day on October 1 and runs from September 28 until October 6 this year, will also coincide with the Mid-Autumn Festival. Hong Kong is expected to record a surge in mainland visitors during this eight-day period.
To make the most of this surge, certain branches of Standard Chartered, HSBC, Bank of East Asia (BEA) and China Citic Bank International will open every day during the holiday period – the first National Day golden week holiday after China’s pivot away from its strict zero-Covid policies – for the opening of new bank accounts and sales of wealth management and insurance products.
“The golden week holiday is very important because it is going to bring hundreds and thousands of mainland visitors to Hong Kong,” said Stephen Man Wai-shing, head of consumer, private and business banking at Standard Chartered Hong Kong. “We have prepared staff at our branches and prestige centres to serve these customers.”
The incentives Standard Chartered is offering to select clients include tickets to the theme park at Hong Kong Disneyland Resort as well as shopping vouchers. Its branch at The Wai, a new tourist hotspot in Hong Kong, will remain open throughout the golden week period.
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An “internal study underscores a growing appetite among our mainland Chinese customers for various ‘beyond-banking’ services, spanning medical tourism, international education and other unique lifestyle experiences, not only for themselves but also for their family members,” said Brian Hui, head of customer proposition and marketing, wealth and personal banking, at HSBC Hong Kong.
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