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HSBC plans to attract more Asean and Middle East clients to Hong Kong as non-resident account openings double

  • HSBC to encourage more companies and individuals in the Asean and Middle East regions, to invest in Hong Kong and vice versa
  • The lender has a branch network of about 120 outlets across the six key Asean markets and operations in nine markets in the Middle East, North Africa and Turkey

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Pedestrian walk past a HSBC branch at Pedder Street, Central. Photo: Yik Yeung-man

HSBC, the biggest of Hong Kong’s currency-issuing banks, plans to leverage its network in the Asean and Middle East regions, to encourage more companies and individuals to invest in the city, the head of its Hong Kong office said.

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The lender, which derives a majority of its revenue from Asia, will also help Hong Kong based clients to expand in those markets, said Luanne Lim, CEO of HSBC’s Hong Kong office at a media briefing on Monday.

“HSBC has a strong network in the Asean countries and big operations in the Middle East markets. We can connect these clients to Hong Kong to [help them] expand their businesses in the region,” Lim said. “Our global network can help these investors to diversify their portfolio and expand their businesses in different markets.”

Lim was among top local bankers who joined officials of the Hong Kong government and the Hong Kong Monetary Authority during visits to the Middle East and the Asean region earlier this year.

Luanne Lim, chief executive of HSBC Hong Kong
Luanne Lim, chief executive of HSBC Hong Kong

Lim and her team held separate bilateral meetings with HSBC’s major customers in Malaysia, Jakarta and Singapore during the Asean trip.

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