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Sales of new life insurance policies in Hong Kong dropped 8 per cent in first 9 months amid market volatility, Insurance Authority data shows

  • Revenue from the new sales of investment-linked assurance schemes plummets 46 per cent
  • Customers are waiting for a better time to buy these investment-linked products, Zurich Insurance (HK) CEO says

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A border crossing in Shenzhen. Mainland Chinese buyers were the biggest spenders on Hong Kong insurance policies before cross-border traffic ground to a halt two years ago. Insurers say the return of mainland Chinese buyers is key to a rebound in their fortunes. Photo: Dickson Lee
Sales of new life insurance policies in Hong Kong dropped 8.4 per cent year on year in the first nine months of this year to HK$112.2 billion (US$14.4 billion), Insurance Authority data shows, as investors avoided investment-linked insurance products amid market volatility.

Revenue from new sales of investment-linked assurance schemes (ILAS) plummeted by 46 per cent year on year to HK$11.86 billion in this period, according to the data, which was released on Wednesday.

ILAS work like a hybrid life insurance policy and investment fund product. Unlike traditional life insurance policies, where insurers decide how to invest premiums, ILAS allow policyholders to invest in different investment funds.

Policyholders who invest in these products might earn higher returns during a rising market, or incur losses in a downturn. Hong Kong’s benchmark Hang Seng Index fell 26 per cent during the first nine months of this year, which has discouraged purchases of such products.

Market sentiment must improve and the border with mainland China must reopen for sales to bounce back, insurers said.

“Volatile markets are leading to a fall in sales of ILAS this year. Customers are waiting for a better time to buy these investment-linked products for better returns,” said Eric Hui, CEO of Zurich Insurance (HK).

Enoch Yiu
Enoch joined the Post as a business reporter in 1996. Before that, she worked at a Chinese daily newspaper for four years. She is the author of two books: 'They Mean Business: 50 exclusive interviews with Hong Kong top executives' and 'Serving with Passion: stories of established catering brands in Hong Kong'.
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