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Xinhua

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China’s youth are more focused on health and well-being compared to previous generations – and are embracing traditional medicine through viral trends, classes and treatments.

Chinese studios made a record showing at Gamescom 2025, debuting Phantom Blade Zero and Black Myth: Zhong Kui to packed crowds and global fanfare, cementing their place on gaming’s biggest stage.

‘As a young mixed British-Chinese, it makes me so proud to share and celebrate Chinese culture on the streets of London,’ said Guo Toto, a British-Chinese model.

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