“[I love colour], I’m not a ‘black’ person. You can find me in different kinds of colour, but always in a silhouette that’s flattering on my body and of a more classic style that won’t go out of trend easily.”

Woo wears a red lace-up dress by Renamed, beige peep-toe pumps by Roger Vivier, a gold bracelet by Hermès, and a jade bangle.

“The Jade bracelet on my left hand is meaningful – I’ve been wearing it since I was young and its green colour has deepened over time. Actually, I can’t take it off any more without breaking it. It’s part of the Chinese belief that it would keep me safe and healthy.”

Fashions real Hongkongers choose: Davena Mok, director of A-Vibe – Hong Kong boutique PR agency

What Woo wears for work

“Before joining Jupyeah as CFO, I worked at investment banks for almost 10 years and would buy lots of dresses for work, only to realise this purchasing habit wasn’t sustainable. Now that I’ve integrated the Jupyeah culture into my life, I find myself mixing and matching existing pieces in my wardrobe rather than purchasing new items.”

Woo wears a yellow blouse she bought in Korea, black trousers by H&M, black pumps by Roberto Cavalli, bag by Alexander McQueen and a handmade white bracelet from Phuket.

“Jupyeah’s philosophy has entered my life and my household – I now consume less than ever.”

What Woo wears for leisure

“The pink necklace I wear often with my casual outfits was from one of our Jupyeah events, where like the site, you can only barter your items rather than use money.”