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In Taoism, there is the God of Wealth, Caishenye, who people pray to for wealth to come to them. Illustration: Goldthread

Why Chinese people don’t find talking about money taboo

  • While talking about money can be taboo in the West, many Chinese people discuss money with candour
  • Apart from religious practices and ancient superstitions, booming private wealth in recent decades helped remove social taboos around openly talking about money

Shao Yifei still remembers the first time she introduced her fiancé to her parents.

Almost immediately, they asked three questions: “What does he do for a living, how much does he make and how much property does he own?”

From anecdotes about Chinese immigrant parents’ thriftiness to reports of Chinese tourists buying out luxury stores in Europe, the stereotype of Chinese people loving money is pervasive. It was the main punchline of a Netflix comedy special by Daily Show comedian Ronny Chieng.

While talking about money can be taboo in the West, many Chinese people discuss money with candour.

University of Hong Kong anthropology professor David Palmer recalls how, during one of his first bus rides in Chengdu, in 1993, he was asked much money he made.

“When I sat on the bus and people started to chat with me, the first question was, ‘So where are you from?’,” he says. “And the second question was, ‘What do you do?’ And the third question was, ‘How much do you make a month?’”

“Everybody asked me the same three questions, in that order, whether I was in a bus, a train, or a restaurant,” he recalls.

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Why do Chinese people seem to prioritise wealth above all else?

In the 1960s, China’s leader Mao Zedong sought to rid the country of capitalist influences.

What followed was a chaotic decade called the Cultural Revolution, when people were encouraged to turn in anyone they suspected of harbouring capitalist or so-called anti-revolutionary ideas.

The Cultural Revolution left the Chinese economy in ruins, and by 1976, a third of the rural population was living below the poverty line.

Deng Xiaoping rose to power after Mao’s death and sought to pull the country out of poverty. He enacted reforms that opened up China’s market and encouraged private enterprise.

A Chinese man enjoys a private business jet at an aviation exhibition in Shanghai’s Hongqiao airport in April 2014. China has become home to the world’s second-highest millionaire population. Photo: AFP

In just a few decades, China became home to the world’s second-highest millionaire population. The children of China’s nouveau riche, called fuerdai, and their extravagant lifestyles became the embodiment of the country’s newfound wealth.

The country’s booming private wealth helped remove social taboos around openly discussing money.

“The average age of millionaires in mainland China is 37 years old,” says Sara Jane Ho, who runs Institute Sarita, an etiquette school for rich women in China. “They grew up in extreme poverty. They just want to spoil everybody around them and make sure that their children never have to suffer in that way.”

But even before China’s recent economic rise, Chinese people have long been obsessed with fortune. China has religious traditions that associate money with circumstance.

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Even though 90 per cent of Chinese people identify as irreligious, many still subscribe to religious practices and ancient superstitions that purportedly bring benefits in the material world.

“Some places have very strong religious cultures where, you know, being interested in material things is really considered to be bad,” says Palmer, the HKU anthropology professor. “There’s something in Chinese religion which is actually the opposite.”

In China, the religious traditions of Taoism and Buddhism have a deep influence on culture, even though most people don’t identify themselves as a follower of a particular religion.

From anecdotes about Chinese immigrant parents’ thriftiness to reports of Chinese tourists buying out luxury stores in Europe, the stereotype of Chinese people loving money is pervasive. Illustration: Goldthread

In Buddhism, there is the concept of karma. Being born into a rich family means that you were a good person in your previous life.

In Taoism, there is the God of Wealth, Caishenye, that people pray to for wealth to come to them.

Some subscribe to the ideas of feng shui, which dictates that personal wealth can come by making adjustments to one’s environment, such as putting a fish tank in a living room.

China has had a highly commercialised society for thousands of years. Qin Shihuang, the first emperor of the Qin dynasty, established a monetary system, when he took power in 221BC.

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Later, during the Western Han dynasty (206BC to AD9), foreign trade began in China with the creation of the Silk Road. The capital, Changan, became a cosmopolitan city, with traders and merchants coming from all parts of the world.

As trade continued to flourish and China became the centre of the world’s economy, money played a crucial role. When metal coins became too heavy to carry around, merchants left them behind with trusted agents who would record the deposits on paper, resulting in the invention of paper currency in China during the Tang dynasty (618-907).

“People talk about how consumer culture has influenced people under capitalism over a few generations. In China, it's not been a few generations. It's literally been a thousand years.” says Palmer.

This article was originally published on Goldthread . Follow Goldthread on Facebook, YouTube and Instagram for more stories about Chinese culture.
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