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Malaysia’s Pierre Pang talks Mamee Monster birthday parties, brand building and avoiding the 3-generation trap
- The third-generation heir to Malaysia’s famous snack brand talks legacy, making Instagrammable products and why Mamee isn’t a ‘family business’
- Speaking to This Week in Asia in a wide-ranging interview, he also espoused his determination to steer the company towards its 100-year anniversary
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Su-Lin Tanin Singapore
With US$2.5 trillion in intergenerational wealth set to be handed down by 2030, the long-deferred succession plans of Asia’s richest families have been thrown into sharp relief. This is the second of two profiles this week on the next generation of crazy rich Asians. Read the main story here and the first profile, on Indonesian billionaire Sukanto Tanoto’s daughter Belinda, here.
Malaysia’s famous snack brand Mamee can count on its third-generation heir Pierre Pang to continue its legacy.
Once, when facing off against his young son who was determined to have a Pokemon birthday party, Pang insisted that he had a “Mamee Monster” themed celebration instead – one that is regularly thrown at the business empire’s Malaccan headquarters.
“He doesn’t get to choose!” Pang said with a laugh.
Even without the hard sell, it would be hard for anyone to forget Mamee’s widely beloved crunchy noodles. When Pang’s grandfather, Pang Chin Hin, died in 2022 at the age of 96, thousands of tributes flooded in for the company founder.
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