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As Indonesia’s President Joko Widodo vows to end ‘thrifting’, anxious shoppers snap up second-hand clothes

  • A national crackdown that once seemed unlikely may now be looming after President Joko Widodo promised to stamp out ‘thrifting’
  • The move could devastate Indonesia’s informal gig sector, which accounts for around 60 per cent of the country’s economy according to the World Bank

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Shoppers browse garments for sale at a clothing stall in Jakarta. Clothes made in China reign supreme in Indonesia’s shopping centres and online shops due to their affordability and novel styles. Photo: Bloomberg
It’s 6.30am in Indonesia and the first find of the day – Gucci trousers – goes to a woman in her 20s “thrifting” with her friends.
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The Tugu Pahlawan Sunday flea market that runs from 6am to 9am is a weekly visit for second-hand shoppers in Surabaya, Indonesia’s second-largest city.

In the cool early-morning air of a recent Sunday, thousands of bargain hunters sifted through musty piles of old clothes, imported from across the world and for sale at a fraction of their shop price.

“Thrifting” is its own subculture in Indonesia, a country where incomes are pressed by a cost-of-living crisis, yet fashion reigns supreme as the sharpest protagonists pick out designer labels, ready-to-wear clothes and high-street staples from the piles laid out for sale.

A shopkeeper shoots a promo video in front of his stall in Jakarta. Second-hand clothing sales are officially banned in Indonesia to protect the local textiles industry. Photo: Bloomberg
A shopkeeper shoots a promo video in front of his stall in Jakarta. Second-hand clothing sales are officially banned in Indonesia to protect the local textiles industry. Photo: Bloomberg

But they have to be fast.

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Competition comes in the form of a throng of rival thrift shoppers. But they are also under pressure from the authorities, who close the market at 9am in a country where second-hand clothing sales are officially banned to protect the local textile industry.

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