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For India’s wealthy singletons, millionaire matchmaking services promise perfect partners – for a price

  • Ultra Rich Match, Vows for Eternity, MatchMe and the like offer well-to-do Indians a leg up in the country’s massive marriage market
  • Their high-end services don’t come cheap, however, with minimum net worth requirements, stringent background checks – and claims of a 100 per cent success rate

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A wedding organised by Ultra Rich Match. Photo: Handout
Neeta Lalin New Delhi
When the son of a wealthy Indian politician returned home in 2019 after acquiring an Ivy League education in the United States, his search for a prospective partner soon stalled as he realised he had no way of meeting someone suitable.

“I was abroad for seven years, so I hadn’t really cultivated a circle of Indian friends back home. It was tough for me to figure out how and where to begin my search for a good wife,” said the 33-year-old garment exporter, who asked to remain anonymous.

It was then that a relative introduced him to Saurabh Goswami, founder and CEO of Ultra Rich Match, a bespoke matchmaking service for affluent Indians with offices across 14 Indian cities, as well as New York and London. The company helped the businessman meet four potential matches, one of whom he married last year.

Like Vows For Eternity, MatchMe, Subh Lagan, Vivaah, The Perfect Match and other high-end matchmaking services, Ultra Rich Match exists to help celebrities, executives and other wealthy Indians meet their future spouses.

Saurabh Goswami, founder of Ultra Rich Match, pictured with his wife. Photo: Handout
Saurabh Goswami, founder of Ultra Rich Match, pictured with his wife. Photo: Handout

Staffed by highly specialised teams of relationship managers, counsellors, photographers and private detectives, the service providers aim to match their clients with prospective partners from a large pool of candidates based on net worth, family wealth, location, community, age, personality and education, among other parameters. Stringent background checks, horoscope matching and discussions on prickly subjects such as dowry payments are often a part of the mix too.

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