Big fat Indian weddings: coronavirus pandemic’s latest casualty?
- Millions of weddings are held every year in India, many being lavish, over-the-top celebrations that fuel an estimated US$50 billion industry
- But social distancing and attendance limits in the age of coronavirus look to have made these huge community affairs a thing of the past, for now

“We have no regrets, because both of us don’t enjoy too much attention on us, but it would have been nice to have some close friends and Akbar’s brother who could not attend the wedding as he was abroad,” Shahina said.
India’s wedding market is estimated to be worth about US$50 billion, according to a report published by KPMG in 2017, with between 10-12 million ceremonies taking place each year. The average person in India is known to spend a significant chunk of their wealth on getting married.

Ordinarily, Indian weddings are gala celebrations and community affairs, which involve the coming together of families and all their relatives and friends. They are flamboyant and over-the-top, often incorporating lavish venues in far-flung destinations, haute couture bridal wear, fireworks, and exotic cuisine prepared by expert chefs. It is not uncommon for those who can afford it to hire elephants and horses for the event and fly in famous entertainers and musicians from abroad.