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This Week in AsiaEconomics

The Japanese public welcomes a Chinese tourist drought … but what about businesses?

Travel operators say business has so far remained resilient, with strong demand from other parts of Asia, Europe and the US

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A Chinese tourist group is led by a tour guide in Asakusa, a popular sightseeing spot in Tokyo, Japan, in November 2025. Photo: Reuters
Julian Ryall
China’s instructions to citizens not to visit Japan during the coming Lunar New Year holiday has been welcomed by some Japanese weary of overcrowding at tourist hotspots, while local travel operators say the immediate impact on business is likely to be limited.

Beijing’s advisory, issued on Monday through the Chinese foreign ministry and diplomatic missions, cites security concerns in Japan and a claimed rise in crimes targeting Chinese nationals.

It comes amid heightened diplomatic friction between the two neighbours and has coincided with a sharp drop in visitors from China, traditionally one of Japan’s most important inbound markets.

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Despite the tensions, tour operators say business has so far remained resilient, buoyed by strong demand from other parts of Asia, Europe and the United States.

Tourists stroll past sake barrels displayed at the Meiji Jingu shrine in Tokyo on January 21. Photo: EPA
Tourists stroll past sake barrels displayed at the Meiji Jingu shrine in Tokyo on January 21. Photo: EPA

According to the Japan National Tourism Organisation (JNTO), there were 330,400 arrivals from mainland China in December, a drop of more than 45 per cent from the same month a year earlier. Overall arrivals for the month, however, totalled nearly 3.62 million, up 3.7 per cent year on year, driven by visitors taking advantage of the weak yen.

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