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K-pop superstars BTS become multimillionaires after Big Hit shares surge in South Korea

  • Big Hit Entertainment’s shares soared on the first trading day before receding, valuing the South Korean agency at about US$7.6 billion
  • The company says it will use the money raised to pay off debts, expand its business by acquiring music labels and foster artists in different countries

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BTS perform during the 2020 MTV video music awards. Photo: Viacom/Handout via Reuters
Big Hit Entertainment, the agency behind K-pop superstars BTS, took South Korea’s stock exchange by storm on Thursday, reflecting investors’ confidence in the staying power of the seven-member group that is backed by obsessive followers.

The company’s shares soared to the day’s limit high of 351,000 won (US$305) on the first trading day after going public, up from an initial offering price of 135,000 won (US$118). It receded on profit taking to close 26 per cent down at 258,000 won (US$225).

After being valued at more than 11 trillion won (about US$10 billion) at one point in the day, the total valuation after closing on Thursday was 8.7 trillion won (US$7.6 billion).

This makes BTS members multimillionaires, with each granted shares as much as 24 billion won (US$20.94 million) each.

“The bright side of Big Hit Entertainment is that it is tied to BTS through a contract, while the dark side is that most of its sales come from BTS,” said analyst Lee Hyo-jin of Meritz Securities, whose target prices were at the lower end of the scale.

Big Hit Entertainment raised 962.6 billion won (US$840.2 million) with the 7.13 million shares it issued in its initial public offering – 60 per cent of which went to institutional investors, with 20 per cent to company employees and the remaining 20 per cent to individual investors.

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