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RedNote

(小红书)

RedNote
小红书
RedNote is a Chinese social media platform that has grown in popularity worldwide. Also known as Xiaohongshu, which means "little red book", it was launched in 2013 and is based in Shanghai.
last updated:
15 January, 2025
Employees on the balcony of the RedNote (also known as Xiaohongshu, meaning “little red book”) company headquarters building in Shanghai, China. The RedNote app has been seized on as an alternative to Tiktok, which faces a ban in the United States. Photo: EPA-EFE
Social media

How to set up an account on RedNote, a TikTok alternative: 9 steps

RedNote is attracting users of another Chinese short video app, TikTok, in the US who fear a ban. See our 9-step guide to opening an account.

US-China relations

China dodges RedNote censorship issue as US TikTokkers migrate

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Trending in China

‘If you like Chinese, we kiss kiss’: China netizens welcome ‘TikTok refugees’

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US-China relations

Trending off TikTok? US users going to RedNote face challenges, analysts say

Different content regulations and lack of English support could mean short-lived American-fuelled growth for suddenly popular alternative platform.

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Icons for the social media apps Xiaohongshu and TikTok, whose users have flocked to the China-based platform in recent days. Photo: AP
US-China relations

Why TikTok verdict will be a crystal ball for US-China ties under Trump 2.0

Both Beijing and Chinese firms seeking US business will be following the TikTok case for signals on what the future holds, analysts say.

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Social media

China’s Instagram-like Xiaohongshu closer to IPO as profits surge, sources say

With popularity booming in recent years and recent profitability, the company has selected underwriters for a planned public listing.

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Malaysia

‘I trust it more’: Chinese app Xiaohongshu offers unexpected window on Malaysia

With over 2.5 million users in Malaysia, Xiaohongshu not only attracts tourists but helps Malaysian Chinese connect with their heritage.

Tourists walk past a mural featuring the Malaysian national flag in Kuala Lumpur. Photo: EPA-EFE
E-commerce

China’s Xiaohongshu is carving out a niche in crowded e-commerce market

The Instagram-style platform, where people share lifestyle tips, has become a strong force in Chinese e-commerce.

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Trending in China

Chinese youth unite to help older strangers in way they would treat own parents

Young people in China have started a social media networking scheme to help older strangers across the nation who live a long way from their own children and need assistance.

E-commerce

Alibaba, Xiaohongshu boost sales in midyear shopping festival

Alibaba’s midyear shopping promotion has it going head-to-head with younger e-commerce competitors such as Xiaohongshu, China’s answer to Instagram.

Alibaba has reported “encouraging” sales during the ongoing 618 shopping festival. Photo: CFOTO/Future Publishing via Getty Images
Hong Kong society

Xiaohongshu’s impact on travel: how the app is reshaping Hong Kong tourism

Chinese social media platform is blazing a trail for mandarin-speaking visitors to find hidden gems and off-the-beaten-path ideas.

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Tourists flock to the Yau Ma Tei Police Station heritage site for a shot of the iconic building facade where many television shows were filmed. Photo: Eugene Lee
ByteDance

TikTok owner ByteDance to introduce new Instagram-like social media app in China

The new ByteDance app called ‘Kesong’ is expected to compete against popular Chinese social e-commerce service Xiaohongshu.

NFTs

China’s Instagram, Xiaohongshu, tests Web3 waters by backing US start-up

Xiaohongshu has invested in a US$1.2 million pre-seed fundraising round of Shil.me, which plans to build a platform ‘where people can display, share, transact and manage’ NFTs and other Web3 products.

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Social media

Chinese social platform Xiaohongshu axes 9 per cent of staff in lay-off wave

The Instagram-like platform, popular with China’s Gen-Z for finding and rating products, said the cuts are normal and affect employees who failed to pass their performance reviews.

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The Xiaohongshu app seen on a smartphone in Yichang, Hubei province, on April 29, 2021. Photo: Costfoto/Barcroft Media via Getty Images
E-commerce

China’s Little Red Book raises US$500 million amid IPO waiting game

Social e-commerce app Xiaohongshu raised the money from existing investors after being forced to put IPO plans on hold by regulatory changes from Beijing.

The Xiaohongshu icon seen on a smartphone on June 10, 2020. The operator of the social e-commerce app has raised another US$500 million after being forced to put its IPO plans on hold. Photo: Shutterstock
Banking & finance

Chinese lifestyle platform puts US IPO on hold amid Beijing crackdown

Xiaohongshu is among dozens of Chinese firms re-evaluating their IPO plans as China puts overseas listings under greater scrutiny.

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E-commerce

Chinese e-commerce platform Xiaohongshu to launch live-streaming

Chinese social commerce platform Xiaohongshu will launch live-streaming features early next year. It is the latest e-commerce platform introducing the feature to better engage with consumers.

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Apps

Social commerce app Xiaohongshu back in Android stores after government ban

The app, whose 85 million monthly active users share their shopping experiences, was removed from Chinese Android app stores at the end of July

Screenshot of Xiaohongshu advertisement. Photo: Handout
Apps

Xiaohongshu pulled from some Chinese app stores amid content review

Xiaohongshu is not the first popular Chinese app to be taken down amid ‘content rectification’ action as Beijing continues a crackdown on online material

E-commerce

Fan Bingbing’s favourite social commerce site raises US$300 million from investors

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Xiaohongshu is one of the pioneers of what has been called a social+ business model, where different industries such as education, news and e-commerce are anchored by a social pillar that drives user engagement and growth.
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