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RedNote

(小红书)

RedNote
小红书
RedNote is a Chinese social media platform that has grown in popularity worldwide. Also known as Xiaohongshu, which means "little red book", it was launched in 2013 and is based in Shanghai.
Illustration: Henry Wong
TikTok

Are China’s social media apps the soft power play to win over the West?

After the US migration to RedNote, experts say transforming engagement into influence will require a ‘light touch’ from Beijing.

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Video | Taiwan bans mainland app RedNote

Taiwan

Taiwan blocks mainland Chinese platform RedNote citing ‘high fraud risk’

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China property

Shanghai launches clampdown on property market doom-mongering

City’s internet regulators shut down 70,000 accounts in a ‘special campaign’ against pessimistic content as real estate jitters continue.

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Shanghai has launched a “special campaign” against online content that talks down the property market. Photo: Shutterstock
E-commerce

AI puts wind in the sales of Singles’ Day as Alibaba and JD.com hit retail records

From algorithmic promotions to AI chatbots, Alibaba and JD.com use new tools to hit Singles’ Day records and defy a sluggish economy.

Singapore

Chinese tourists flock to Singapore for ‘da ka’ moments, despite the high prices

For China’s social-media-savvy travellers, Singapore is a dream destination – until they discover the eye-watering cost of living.

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ByteDance

China warns ByteDance, Alibaba platforms in latest content crackdown

The internet regulator accuses ByteDance’s Jinri Toutiao and Alibaba’s UCWeb of displaying undesirable content.

An advertisement of ByteDance’s news platform Toutiao in Beijing. Photo: Reuters
Censorship in China

Kuaishou, Weibo warned as China cracks down on trending topics

The cyber regulator’s actions follow similar actions targeting lifestyle social media platform RedNote.

Internet

Value of Instagram-style Xiaohongshu hits US$31 billion in GSR’s books

The valuation came to light through portfolio documents distributed by a GSR Ventures Management unit.

Artificial intelligence

China’s social media sites rush to abide by AI-generated content labelling law

The law requires explicit and implicit labels for AI-generated text, images, audio, video and other virtual content.

The new regulation on labelling AI-generated content reflects Beijing’s increased scrutiny of the technology’s use on social media. Photo: Shutterstock
Health in China

China cracks down on fake medical advice with new rules for health influencers

Industry suggests more than 92 per cent of China’s 1.07 billion short-video users consume health-related information online.

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Authorities in China say they are concerned by blurred lines between medical advertising, genuine health education and medical information. Photo: Getty Images
Apple

Apple joins China’s RedNote platform ahead of iPhone 17 launch

The RedNote account has amassed more than 200,000 followers since the company’s first post on Saturday.

Apple

Apple eyes Douyin Pay for China App Store while speculation swirls on new iPhone

The potential addition of Douyin Pay to Apple’s China App Store reflects the continued growth of mobile payment services in the country.

Wellness

Obsessed with AI ASMR videos? How they’re captivating social media users

AI-generated ASMR videos are taking over the existing ASMR trend, offering creative content that provides stress relief for many.

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A still from an AI ASMR video showing someone slicing sugared blueberries. The video, which also shows other fruit being cut up, was posted in July by RedNote user Yu Mu and has received more than 7,000 likes. Photo: Rednote/ Healing Lab
Asian cinema: Hong Kong film

‘Nazi salute’ trend on Chinese social media is not what you might think

The trend, seen on RedNote, Douyin and Reddit, is a tribute to the villainous Crow from Hong Kong’s Young and Dangerous film series.

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A user shares his tribute to the Young and Dangerous character Crow, in which he is seen performing his iconic greeting in front of Hong Kong’s Wan Chai MTR station, on Douyin in a post in late June. Photo: Douyin/chs602468854
Artificial intelligence

How a Chinese AI start-up helps Nike, Gap, Urban Revivo predict fashion trends

Hangzhou Zhiyi Technology’s operations reflect how AI adoption in mainland China is expanding and transforming various industries.

Artificial intelligence

RedNote says its new open-source AI model bests DeepSeek in Chinese

The company, known for its Instagram-like platform, on Friday unveiled dots.llm1, a mixture-of-experts large language model.

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China technology

China’s RedNote sees valuation soar with backing from GSR Ventures

The social media platform has garnered traction among investors following the Chinese government’s pledge to support private firms.

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Advertising for Chinese social networking and e-commerce app RedNote, also known as Xiaohongshu, at a shopping centre in Beijing. Photo: AFP
Huawei

Huawei unveils a HarmonyOS laptop, its first Windows-free computer

The device features Huawei’s AI assistant and a wide range of Chinese software, including WPS and Alibaba’s DingTalk.

Alibaba

Alibaba teams up with social media platform RedNote in fresh e-commerce push

The cross-platform alliance allows consumers to find products via RedNote, which redirects them to buy the goods on Taobao and Tmall.

Trending in China

US-China families meet in Shanghai after virtual RedNote ‘TikTok refugee’ exchange

Virtual relationship on social media turns real-life as Mississippi family flies in to cement bond with online Chinese pals.

A family from the United States has visited a couple in China after a joyful exchange on RedNote as so-called TikTok refugees. Photo: SCMP composite/RedNote
Malaysia

One-minute wonders: Chinese micro-dramas fuel Malaysia’s streaming obsession

They’re like mini grenades of love, betrayal and revenge – and Malaysians can’t get enough. Now to cook up some home-made titles.

A promotional poster for Chinese micro-drama “Addicted Only To You”. Photo: Handout
China technology

Opinion | From Ne Zha to TikTok, it’s a Chinese story of triumph over adversity

The successes of Ne Zha, Wukong, TikTok and DeepSeek show the tides are shifting for Chinese tech and entertainment, long dismissed as derivative.

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US-China relations

Opinion | People-to-people relations are the real glue of China-US ties

Despite the complex global landscape, Chinese and Americans have a genuine desire to expand mutually beneficial cooperation.

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Fashion

Why Chinese women admire US first lady Melania Trump

The US first lady’s unwavering support for her husband has captured the imagination of social media users who look past politics and scandal.

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Donald Trump kisses Melania before his inauguration as US president in January 2025. The first lady has earned admiration in China for her loyalty to the president. Photo: AP
Artificial intelligence

China approves RedNote’s AI translation along with 5 other models

Approval for RedNote comes after claims last month that it might be using an unapproved model for its newly launched translation service.

In January, RedNote introduced a feature to automatically translate posts and comments. Photo: VCG via Getty Images
Chinese Football Association (CFA)

Chinese footballer, 18, ‘brain-dead’ from Spain accident, family accuse club, FA

Guo Jiaxuan has ‘little chance of survival’ following collision during match, according to brother, who says family want to bring him home.

Trending in China

Warning over scamming RedNote ‘fake foreigners’ who share improper content

Impostors using bogus IP locations dupe kind-hearted users of Chinese social media platform, often using stolen identification details.

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