after

applicationIds

count

entityId

opinionAndColumnArticleTypeIds

scmpPlusPaywallTypeIds

sponsorArticleQueueName

superTopicQueueName

topicPageQuery

filter

topic

types

advertZone

sponsor

topicContentListTopic

topicTopicPageTopic

topicContentListOpinion

topicHeaderTopic

topicSeoTopic

topicContentListTopicSuperTopicQueueQuery

topicSponsorArticlesQueueQuery

queue

query topicPageQuery(
  $entityId: String!
  $superTopicQueueName: String!
  $sponsorArticleQueueName: String!
  $applicationIds: [String]
  $opinionAndColumnArticleTypeIds: [String]
  $after: String
  $count: Int = 30
  $scmpPlusPaywallTypeIds: [String]
) {
  topic(filter: {entityId: $entityId}) {
    entityId
    types
    advertZone
    sponsor {
      __typename
      id
    }
    ...topicContentListTopic_37cYa4
    ...topicTopicPageTopic_37cYa4
    ...topicContentListOpinion_1li8Oi
    ...topicHeaderTopic
    ...topicSeoTopic
    id
  }
  ...topicContentListTopicSuperTopicQueueQuery_1LY7E3
  ...topicSponsorArticlesQueueQuery_3wOIuE
}

fragment articleCommentArticle on Article {
  ...entityLink
  commentCount
  entityId
}

fragment authorAvatarAuthor on Author {
  ...entityLink
  entityId
  name
  types
  image(filter: {type: AUTHOR_IMAGE}) {
    style(filter: {style: "300x300"}) {
      url
    }
  }
}

fragment authorNameAuthor on Author {
  ...entityLink
  name
}

fragment blockquoteQuoteContent on Content {
  __isContent: __typename
  ...contentShareWidgetContent
}

fragment cardContentItemContent on Content {
  __isContent: __typename
  ...entityLink
  ...hooksContentItemProvidersContent_OTHnZ
}

fragment checkersCheckContentContainsStarlingImageContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment contentActionBarContent on Content {
  __isContent: __typename
  entityId
  createdDate
  updatedDate
  publishedDate
  urlAlias
  ...articleCommentArticle
  ... on Article {
    hasVideoContent
  }
}

fragment contentAuthorLinkContent on Content {
  __isContent: __typename
  authors {
    entityId
    name
    ...entityLink
    id
  }
  ...hooksContentHelperContent
}

fragment contentCoverImageContent_1xBWgh on Content {
  __isContent: __typename
  images {
    url
    title
    type
    size540x360: style(filter: {style: "540x360"}) {
      url
    }
    size80x80: style(filter: {style: "80x80"}) {
      url
    }
  }
}

fragment contentCoverImageContent_4u0lgy on Content {
  __isContent: __typename
  images {
    url
    title
    type
    size540x360: style(filter: {style: "540x360"}) {
      url
    }
  }
}

fragment contentCoverImageContent_k9V6u on Content {
  __isContent: __typename
  images {
    url
    title
    type
    size1200x800: style(filter: {style: "1200x800"}) {
      url
    }
    size540x360: style(filter: {style: "540x360"}) {
      url
    }
  }
}

fragment contentHeadlineContent on Content {
  __isContent: __typename
  headline
  socialHeadline
  ...contentHeadlineTagContent
  ...helpersUseContentSponsorContent
}

fragment contentHeadlineTagContent on Content {
  __isContent: __typename
  ...hooksContentHeadlineTagContent
}

fragment contentLiveTagContent on Article {
  ...helpersCheckHasLiveTagArticle
}

fragment contentNewsletterWidgetContent on Content {
  __isContent: __typename
  topics {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
    id
  }
  sections {
    value {
      relatedNewsletters {
        ...helpersMassageToNewsletterItemNewsletter
        id
      }
      id
    }
  }
  ... on Article {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
  }
}

fragment contentSchemaRenderContent on Content {
  __isContent: __typename
  ...blockquoteQuoteContent
  ...imageContent
  ...inlineWidgetContent
  ...photoGalleryWidgetContent
  ...scmpYoutubeContent
}

fragment contentShareWidgetContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  shortUrl
  socialHeadline
  headline
}

fragment contentSponsorTagContent on Content {
  __isContent: __typename
  ...helpersUseContentSponsorContent
}

fragment contentSubHeadlineContent on Content {
  __isContent: __typename
  subHeadline {
    json
  }
  summary {
    json
  }
  ...contentSchemaRenderContent
}

fragment contentSummaryContent on Content {
  __isContent: __typename
  __typename
  summary {
    text
  }
}

fragment contentTopicLinkContent on Content {
  __isContent: __typename
  topics {
    urlAlias
    ...entityLink
    ...topicLinkTopic
    id
  }
}

fragment contentTopicLinkSuperTopic on Topic {
  ...topicCheckSuperTopic
  urlAlias
  relatedLink {
    url
  }
}

fragment entityFollowButtonBase on Base {
  __isBase: __typename
  __typename
  ... on Section {
    entityId
    name
  }
  ... on Author {
    entityId
    name
    disableFollow
  }
  ... on Topic {
    entityId
    name
    disableFollow
  }
}

fragment entityLink on Base {
  __isBase: __typename
  __typename
  entityId
  entityUuid
  urlAlias
  urlRedirect {
    toUrl
    id
  }
  application {
    entityId
    id
  }
  ... on Section {
    fullSectionPath {
      entityId
      id
    }
    parentSection
  }
  ...helpersAppBarVariantBase
  ...helpersApplicationBase
  ...helpersCheckIsPlusArticle
  ...helpersStyleSectionContent
}

fragment helpersAppBarVariantBase on Base {
  __isBase: __typename
  ...helpersCheckIsLongReadArticle
  ...helpersCheckIsMorningStudioArticle
  ...helpersCheckIsPhotoEssayArticle
  ...helpersCheckIsPostiesArticle
  ...helpersCheckIsPostiesPage
  ...helpersCheckIsStyleArticle
  ...helpersSectionContent
  ...helpersStyleSectionContent
  ...helpersCheckIsPlusPage
}

fragment helpersApplicationBase on Base {
  __isBase: __typename
  ...helpersCheckIsPostiesArticle
  ...helpersCheckIsPostiesPage
  ...helpersCheckIsPlusPage
}

fragment helpersCheckHasLiveTagArticle on Article {
  flattenTypeIds
  liveArticle {
    status
    id
  }
}

fragment helpersCheckIsLongReadArticle on Article {
  articleTypes: types {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsMainTopicContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment helpersCheckIsMorningStudioArticle on Article {
  sponsorType
  articleTypes: types {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPhotoEssayArticle on Article {
  articleTypes: types {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPlusArticle on Article {
  paywallTypes {
    entityUuid
    id
  }
}

fragment helpersCheckIsPlusPage on Page {
  urlAlias
}

fragment helpersCheckIsPostiesArticle on Article {
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPostiesPage on Page {
  urlAlias
}

fragment helpersCheckIsStyleArticle on Article {
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersMassageToNewsletterItemNewsletter on Newsletter {
  entityId
  name
  alternativeName
  description {
    text
  }
  summary {
    text
  }
  homepageDescription {
    text
  }
}

fragment helpersSanitizeArticleTypeEntityIdsArticle on Article {
  types {
    value {
      entityId
      id
    }
  }
}

fragment helpersSanitizeAuthorTypesArticle on Article {
  authors {
    types
    id
  }
}

fragment helpersSanitizedAuthorEntityIdsArticle on Article {
  authors {
    entityId
    id
  }
}

fragment helpersSectionContent on Section {
  fullSectionPath {
    entityId
    id
  }
}

fragment helpersStyleSectionContent on Section {
  fullSectionPath {
    entityId
    id
  }
}

fragment helpersUseContentSponsorContent on Content {
  __isContent: __typename
  topics {
    entityId
    sponsor {
      ...sponsorTagSponsor
      name
      type
      id
    }
    id
  }
  ... on Article {
    sponsorType
  }
  ...helpersCheckIsMainTopicContent
}

fragment hooksContentHeadlineTagContent on Content {
  __isContent: __typename
  ... on Article {
    types {
      value {
        name
        entityId
        description {
          text
        }
        id
      }
    }
    ...helpersCheckIsStyleArticle
  }
  flag
  sections {
    value {
      name
      id
    }
  }
  ...hooksContentHelperContent
}

fragment hooksContentHelperContent on Content {
  __isContent: __typename
  ...helpersSanitizeArticleTypeEntityIdsArticle
  ...helpersSanitizeAuthorTypesArticle
  ...helpersSanitizedAuthorEntityIdsArticle
  flag
}

fragment hooksContentItemProvidersContent_25rCAk on Content {
  __isContent: __typename
  ...contentActionBarContent
  ...contentHeadlineContent
  ...contentSummaryContent
  ...contentSponsorTagContent
  ... on Video {
    __typename
  }
}

fragment hooksContentItemProvidersContent_4yR8km on Content {
  __isContent: __typename
  ...contentActionBarContent
  ...contentCoverImageContent_1xBWgh
  ...contentHeadlineContent
  ...contentLiveTagContent
  ...contentSummaryContent
  ...contentTopicLinkContent
  ...contentSponsorTagContent
  ... on Video {
    __typename
    ...videoDurationOverlayVideo
  }
}

fragment hooksContentItemProvidersContent_OTHnZ on Content {
  __isContent: __typename
  ...contentCoverImageContent_4u0lgy
  ...contentHeadlineContent
  ...contentSponsorTagContent
  ... on Video {
    __typename
  }
}

fragment hooksContentItemProvidersContent_i8nfk on Content {
  __isContent: __typename
  ...contentActionBarContent
  ...contentAuthorLinkContent
  ...contentCoverImageContent_k9V6u
  ...contentHeadlineContent
  ...contentLiveTagContent
  ...contentSubHeadlineContent
  ...contentTopicLinkContent
  ...contentSponsorTagContent
  ... on Video {
    __typename
    ...videoDurationOverlayVideo
  }
}

fragment hooksUseDeepLinkTagsBase on Base {
  __isBase: __typename
  __typename
  urlAlias
  entityId
}

fragment hooksUseDynamicMetaTags on DynamicMetaTags {
  __isDynamicMetaTags: __typename
  metatags {
    key
    value
  }
}

fragment imageContent on Content {
  __isContent: __typename
  headline
  ...checkersCheckContentContainsStarlingImageContent
}

fragment inlineWidgetContent on Content {
  __isContent: __typename
  ...contentNewsletterWidgetContent
}

fragment opinionContentItemContent on Content {
  __isContent: __typename
  ...hooksContentHelperContent
  ...entityLink
  authors {
    entityId
    ...authorAvatarAuthor
    ...authorNameAuthor
    id
  }
  ...hooksContentItemProvidersContent_25rCAk
}

fragment photoGalleryDialogContent on Content {
  __isContent: __typename
  __typename
  ...contentShareWidgetContent
}

fragment photoGalleryWidgetContent on Content {
  __isContent: __typename
  ...photoGalleryDialogContent
}

fragment primaryContentItemContent on Content {
  __isContent: __typename
  __typename
  ...entityLink
  ...helpersUseContentSponsorContent
  ...hooksContentItemProvidersContent_i8nfk
}

fragment scmpYoutubeContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  publishedDate
}

fragment secondaryContentItemContent on Content {
  __isContent: __typename
  __typename
  ...entityLink
  ...helpersUseContentSponsorContent
  ...hooksContentItemProvidersContent_4yR8km
}

fragment sponsorTagSponsor on Sponsor {
  name
  type
  images {
    url
  }
}

fragment topicCheckSuperTopic on Topic {
  types
}

fragment topicContentListOpinion_1li8Oi on Topic {
  latestOpinions: contents(first: 10, filter: {applicationIds: $applicationIds, articleTypeIds: $opinionAndColumnArticleTypeIds}, exclude: {paywallTypeIds: $scmpPlusPaywallTypeIds}, orderBy: {field: PUBLISHED_DATE, direction: DESC}) {
    edges {
      node {
        __typename
        entityId
        ...opinionContentItemContent
        id
      }
    }
  }
  entityId
}

fragment topicContentListTopicSuperTopicQueueQuery_1LY7E3 on Query {
  topic(filter: {entityId: $entityId}) {
    ...topicCheckSuperTopic
    ...contentTopicLinkSuperTopic
    id
  }
  superTopicQueue: queue(filter: {name: $superTopicQueueName}) {
    items(first: 10) {
      edges {
        node {
          __typename
          ...primaryContentItemContent
          ...secondaryContentItemContent
          ... on Content {
            __isContent: __typename
            entityId
          }
          ... on Article {
            types {
              value {
                entityUuid
                id
              }
            }
            id
          }
          ... on Node {
            __isNode: __typename
            id
          }
          ... on Gallery {
            id
          }
          ... on Podcast {
            id
          }
          ... on Recipe {
            id
          }
          ... on Video {
            id
          }
        }
      }
    }
    id
  }
}

fragment topicContentListTopic_37cYa4 on Topic {
  contents(after: $after, first: $count, exclude: {paywallTypeIds: $scmpPlusPaywallTypeIds}, filter: {applicationIds: $applicationIds}, orderBy: {field: PUBLISHED_DATE, direction: DESC}) {
    edges {
      node {
        __typename
        entityId
        ...primaryContentItemContent
        ...secondaryContentItemContent
        ... on Article {
          types {
            value {
              entityUuid
              id
            }
          }
        }
        id
      }
      cursor
    }
    pageInfo {
      endCursor
      hasNextPage
    }
  }
  relatedNewsletters {
    entityId
    name
    alternativeName
    summary {
      text
    }
    homepageDescription {
      text
    }
    id
  }
  entityId
  advertZone
  id
}

fragment topicHeaderRelatedLinksTopic on Topic {
  relatedLink {
    title
    url
  }
}

fragment topicHeaderTopic on Topic {
  ...topicHeaderRelatedLinksTopic
  ...entityFollowButtonBase
  description {
    html
  }
  mobileImage: image(type: MOBILE_APP_IMAGE) {
    alt
    title
    style(filter: {style: "118x118"}) {
      url
    }
  }
  breakoutImage: image(type: BREAKOUT) {
    alt
    title
    style(filter: {style: "2000x792"}) {
      url
    }
  }
  breakoutSponsorImage: image(type: BREAKOUT_SPONSOR) {
    alt
    title
    style(filter: {style: "1560x218"}) {
      url
    }
  }
  name
  sponsor {
    ...sponsorTagSponsor
    id
  }
}

fragment topicLinkTopic on Topic {
  ...entityLink
  name
}

fragment topicSeoTopic on Topic {
  entityUuid
  entityId
  sponsor {
    name
    id
  }
  name
  description {
    text
  }
  urlAlias
  metaDescription
  ...hooksUseDeepLinkTagsBase
  ...hooksUseDynamicMetaTags
}

fragment topicSponsorArticlesQueueQuery_3wOIuE on Query {
  sponsorArticlesQueue: queue(filter: {name: $sponsorArticleQueueName}) {
    items(first: 20) {
      edges {
        node {
          __typename
          ... on Base {
            __isBase: __typename
            entityId
          }
          ...cardContentItemContent
          ... on Node {
            __isNode: __typename
            id
          }
          ... on Article {
            id
          }
          ... on Gallery {
            id
          }
          ... on Podcast {
            id
          }
          ... on Recipe {
            id
          }
          ... on Video {
            id
          }
        }
      }
    }
    id
  }
}

fragment topicTopicPageTopic_37cYa4 on Topic {
  contents(after: $after, exclude: {paywallTypeIds: $scmpPlusPaywallTypeIds}, first: $count, filter: {applicationIds: $applicationIds}, orderBy: {field: PUBLISHED_DATE, direction: DESC}) {
    edges {
      __typename
      cursor
      node {
        __typename
        id
      }
    }
    pageInfo {
      endCursor
      hasNextPage
    }
  }
  id
}

fragment videoDurationOverlayVideo on Video {
  duration
}


relatedNewsletters

relatedLink

description

image

name

entityUuid

urlAlias

metaDescription

items

What has Billy McFarland been up to since the Fyre Festival flop, made famous by Netflix and promoted by Bella Hadid and Ja Rule? A sequel has just been announced, but will it even happen?

Despite serving 4 years in prison, McFarland recently announced a second instalment of the now-infamous event of 2017, but will it even happen?


Inside Hong Kong’s exclusive watch boutique The Lavish Attic, as the timepiece-collecting community’s beloved independant hang-out turns 10

As the pioneering independent watch boutique turns 10, we sat down with founder Piano Chow to talk about independent watchmakers, working with H. Moser & Cie and F.P. Journe, and what true collectors are really looking for


4 Chinese luxury watchmakers celebrating local craftsmanship: from Atelier Wen and Qin Gan to Celadon HH and LYH, horologists are redefining wristwear by turning to heritage and cultural influences

With Chinese horology back in the spotlight this year, we introduce some of the country’s finest watchmakers who are redefining 21st-century wristwear with regional influences


How do you turn an NFT into a luxury good? LVMH’s Tiffany & Co. and Dictador, dubbed the most luxurious rum in the world, encourage desirability in the metaverse to draw in millennials and Gen Z

The American jeweller gives a metaverse masterclass in creating extreme value and encouraging desirability among the target market of millennials


Can Mercedes-Benz really call itself ‘haute voiture’? G-Wagons may be the SUV of choice for rich millennials, but BMW, Audi and Porsche are in the race against the luxury carmaker too …

There may be a waiting list for G-Wagon SUVs and excitement around concepts like the Vision EQXX as well as classic old models at auction, but does the brand experience really match its ambition?


Is Mark Zuckerberg’s Meta killing Instagram? Too many ads and new features imitating Snapchat and TikTok show a lack of innovation that’s turning Gen Z off the social media giant

Users are up in arms over new TikTok-inspired features flooding their newsfeeds with unwanted content – can IG bounce back, or is its digital zeitgeist moment over?


Why Gucci’s controversial Year of the Tiger campaign hit the mark and may attract Gen Z – unlike the same-same efforts of other luxury brands

Luxury fashion brands now offer wearables and streetwear, and are into NFTs, crypto and the blockchain, but are they lacking imagination and inspiration?


What Facebook and Microsoft’s big moves tell us about the metaverse: VR and NFTs continue to rise, and the US$68.7 billion purchase of Call of Duty’s company Activision Blizzard is ‘nuclear’

Facebook’s rebrand to Meta and Microsoft’s purchase of video game company Activision Blizzard brings virtual and physical worlds closer, but can the likes of Louis Vuitton and Dior take advantage?


Why Mercedes-Benz EQXX could be the brand’s most important car in history: the futuristic electric vehicle (EV) concept aims to rival Elon Musk’s Tesla – but will it actually enter production?

Tesla could become the largest car company in the world, showing how electric vehicles (EVs) are poised to take over petrol cars – and then Mercedes-Benz unveiled the EQXX concept …


What BMW’s Concept XM says about luxury car brands in an electric world: the German company didn’t learn from Tesla or Rivian, and Apple might be the winner …

Clearly all-electric is the way to go these days, so why did the German luxury carmaker not pick up on lessons from the likes of Tesla and Rivian – and how may Apple be the brand to profit most?


Why luxury hotels and restaurants fail to deliver memorable experiences: million-dollar real estate and Michelin-starred food don’t make up for generic customer service

Despite expensive real estate investment, quality food and stunning decor, many high-end hospitality brands still fail to deliver a memorable experience – so how can they set themselves apart?


Why isn’t the redesigned 2022 Mercedes-AMG SL electric? The new luxury car is an elegant spin on past SL models, but it’s no Tesla Model S

The V8-powered Mercedes-AMG SL is a much-improved car, but it’s a missed opportunity to place the luxury brand back at the top of innovation and luxury


Why today’s luxury brands may not survive Gen Z: while Louis Vuitton and Dior are better at reinventing themselves, other brands fail to innovate

Some companies’ failure to adapt to the needs of digitally-savvy Gen Z consumers – who are not as interested in them as older generations – could cost them their future


How BMW and Mercedes-Benz rediscovered their luxurious roots: after competition from Toyota, Audi, Tesla and more, are the auto brands back on top?

Formerly undisputed industry leaders, the auto brands made some questionable decisions to keep up with their competitors … but are they finally back on top?


Does K-pop have more selling power than Hollywood? Luxury fashion brands are ditching film stars for Korean idols – but collaborating with BTS or Blackpink doesn’t always guarantee success

For Gen Z, the stars of K-pop idols burn more brightly than those of legacy Hollywood actors, as Korea’s top bands like BTS and Blackpink collaborate with the world’s biggest fashion houses


The Lamborghini Countach 2021: the supercar is reborn 50 years after the 1970s original, delivering ‘extreme’ at its best

Futuristic and wedge-shaped, the 1971 Countach was a sensation – now the brand has reimagined the car, keeping the overall look while adding an electric motor to the V-12 to give it even more oomph


Mercedes is bringing sexy back with its electric EQS, the first of a more sustainable range to rival Tesla’s Model S and the Porsche Taycan

Comfortable complacency is out as the need for sustainability shocks the industry into answering Tesla’s challenge – and the German carmaker’s first response is a strong one


How well are luxury travel brands adapting to new protocols? Louis Vuitton and Hermès innovated with new pandemic-era strategies, but hotels and airlines are falling behind

Fashion brands might have innovated with new pandemic-era strategies, but luxury hotels, restaurants and travel are falling behind


Olympics 2020: can sports’ oldest brand survive the furore? Staging the Tokyo summer games despite widespread Covid-19 fears could damage the 100-year-old event forever

With 85 per cent of locals ‘concerned’ about staging the spectacle amid surging Covid-19 cases, it’s time to ask if this is the best course of action for the ‘world’s first luxury brand’


Jeff Bezos, Elon Musk and Richard Branson in space, luxury’s new frontier: as air travel is no longer special, billionaires turn to the stars for the ultimate once-in-a-lifetime experience

Billionaires look to the stars for the ultimate once-in-a-lifetime experience: Blue Origins will launch on July 20 while Virgin Galactic has already blasted off


Dubai, Paris, the Maldives: for luxury hotels everywhere, memories matter more than the spa, choice of restaurants or size of the room

Luxury hotel brands everywhere face the same issue – how to stand out when everyone has a spa, a choice of restaurants and vast, well appointed rooms?


Harley-Davidson LiveWire: can America’s most iconic motorcycle brand ignite Gen Z with its first electric bike?

The brand relies too much on tradition and sells too many models in too many countries – so who will buy a Harley-Davidson if all bikes go electric and none have that telltale noise and throb?


Are these luxury brand collaborations truly disruptive, or a gimmick? Gucci teamed up with Disney and K-pop idol Kai, Dior worked with Nike, and Hermès with Apple …

Brand collabs are the defining fashion trend of the moment – just look at Gucci x Disney, Dior x Nike and Hermès x Apple – but how much lasting value are they really creating?


Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren’t the end of luxury ... if brands disrupt, experiment and create exciting content

The young are less anti-brand than anti-boredom: if brands show they share their concerns and are prepared to experiment and entertain, loyalty will follow


Will China’s Hainan island kill the duty free industry? International shopping sprees are out now the tropical paradise lets domestic travellers leave with US$15,000 of tax free goods

China’s southerly holiday island aims to clean up in the luxury sector as the country’s Gen Z fly in to spend big, enjoying new regulations that let each local visitor stock up on up to US$15,000 of tax-free goods


Why are luxury iPhone accessories costlier than the Apple phone itself? Louis Vuitton, Hermès and Dior fans are willing to splurge – and Added Luxury Value is why

You’d think a Dior phone accessory costing almost twice as much as an iPhone would cause an uproar – but to luxury consumers, the price tag is well worth it


Are Hermès, Dior and Louis Vuitton goods too cheap? Luxury labels are losing billions of dollars by failing to include the brand story in the sticker price

Even big-name brands may be losing out on millions or even billions of dollars of potential revenue – for some brands that may cost them their very existence


Art Basel Hong Kong: how artists are being energised by luxury brands looking to captivate social-savvy Gen Z

Brands from Rolls-Royce to Hermès are finding inventive ways to work with artists and crossover into the art world – an immersive way to interact with culturally smart Gen Z


Blackpink’s ‘Human Chanel’ Jennie vs Exo’s ‘Human Gucci’ Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z’s heart

No stars are hotter right now than K-pop stars – and with luxury brand affinities formed young, signing the right idol up now will prove key in hooking Gen Z for decades to come


Why is Pfizer the ‘hot person vaccine’? Moderna, Johnson and Sinovac don’t impress the millennial TikTok crowd

Should you get the ‘hot person’ Pfizer shot or the Dolly Parton-funded Moderna? Of course it shouldn’t matter, but a glance at social media says otherwise – why?


Industry veteran Daniel Langer dissects the nature of luxury in his regular column


Opinion | How do you turn an NFT into a luxury good? Lessons from Tiffany and Dictador

Opinion | Can Mercedes-Benz really call itself ‘haute voiture’?

Opinion | Is Instagram dying? New features and too many ads are alienating Gen Z

Opinion | Why Gucci’s controversial Year of the Tiger campaign hit the mark for Gen Z

Opinion | Are luxury brands ready for the new metaverse marketplace?

Opinion | Why Mercedes-Benz EQXX could be the brand’s most important car in history

Opinion | What BMW’s Concept XM says about luxury car brands in an electric world

Opinion | The one thing luxury hotels and restaurants always get wrong

Opinion | Why isn’t the redesigned 2022 Mercedes-AMG SL electric?

Opinion | Why today’s luxury brands may not survive the decade of Gen Z

What has Billy McFarland been up to since the Fyre Festival flop?

Lifting the lid on Hong Kong’s exclusive watch hang-out The Lavish Attic

Cometh the hour: 4 Chinese luxury watchmakers celebrating local craftsmanship