TOPIC

/ company

Boucheron

(宝诗龙)

Boucheron

宝诗龙

The latest news on Boucheron, luxury jewellery and watch house, including fashion news and updates.

Chairman / President

Philippe Boucheron

CEO / Managing Director

Didier Laurens

CFO / Finance Director

Didier Laurens

Industry

Fashion & Beauty

Website

boucheron.com

Headquarters address

Paris, France

Year founded

1858

last updated:

11 November, 2024

Bella Hadid stars in Chopard’s campaign for the Ice Cube collection. Photo: Chopard

High Jewellery

Why geometric jewellery has always been timeless, as Chaumet and Chopard show

Luxury jewellery brands are incorporating hexagons, cubes and sleek lines in their contemporary collections.

18 Dec 2024 - 5:00AM

High Jewellery

Inspired by the everyday: jewellery that makes the functional fantastic

27 Oct 2024 - 6:00AM

Style Edit

Style Edit: Technology forms the core of Boucheron’s Quatre 5D Memory ring

22 Oct 2024 - 4:11PM

Style Edit

Style Edit: Celebrating 20 years of Boucheron’s Quatre ring

New plays on the Boucheron Quatre Classique ring mark the anniversary, through necklaces, bracelets, a belt and a hair jewel.

30 Sep 2024 - 10:00AM

Adorned in a breathtaking chain mail-like cape of 315 Quatre rings, Polish model and activist Anja Rubik is the global face of a creative four-city anniversary campaign that culminates in the Tokyo boutique this month (October). Four golden tickets offering lucky customers a free Quatre ring of power are hidden among nail-art sets on sale in store. Photos: Handout

High Jewellery

4 jewellery highlights of August – from Chanel to Chaumet

Chanel’s Première watch is also a necklace, with a microphone and earphones to take and make phone calls or listen to music

31 Aug 2024 - 2:00PM

Luxury brands

6 luxury gifts for loved ones, from jewellery to colourful collectible homeware

Louis Vuitton and Boucheron bring the bling, but there’s also bold modern homeware from Ottolenghi x Serax and Marimekko, plus a necklace from Chantal Shafie that holds Nomad caviar

19 Mar 2024 - 10:30AM

Lunar New Year

Dragon bling: red jewellery trends just in time for Lunar New Year

Van Cleef & Arpels, Bottega Veneta and Boucheron are among those releasing bold new collections that happily connect with Asian demand for the lucky colour as we welcome the Chinese Year of the Dragon

6 Feb 2024 - 4:00PM

Brands like Armani, Van Cleef & Arpels and Bottega Veneta are among those releasing bold red jewellery collections that also appeal to Asian buyers celebrating the Chinese Year of the Dragon. Photo: Handout

Special Report - Jewellery

Maximum impact: how bold, colourful high jewellery is brightening the season

From sea anemones to the four seasons to the birth of planet Earth, the natural world is providing inspiration for maximalist jewellery pieces, with Boucheron and Piaget joining the trend

4 Jan 2024 - 5:00PM

Special Report - Jewellery

High jewellery in 2024: the trends, products and predictions you should know

In a word, elegance – from classy pearls by Van Cleef & Arpels and Annoushka Ducas, to maximalist Tiffany & Co. and Boucheron cuffs, and glamorous Harry Winston and Chaumet cocktail rings

1 Jan 2024 - 3:00PM

Special Report - Jewellery

Divas to disco: how retro culture is driving today’s high jewellery designs

Boucheron cites the 80s Rubik’s Cube and New Wave, Stephen Webster channels New Romantic pop, Tiffany & Co. and Piaget are inspired by 70s disco, while Chanel looks back to its 30s Jazz Age collection

28 Dec 2023 - 4:00PM

How high jewellery designers are being inspired by retro culture: from Coco Chanel’s 30s Jazz Age collection, to Tiffany & Co. and Piaget drawing on the 70s, and Boucheron and Stephen Webster the 80s. Pictured: Boucheron More Is More, This Is Not a Ring. Photos: Handout

Special Report - Jewellery

Is modular jewellery the future of fashion? 2023’s best detachable pieces

This year Chanel, Boucheron, Chaumet and De Beers all unveiled ingenious detachable pieces that prove once and for all that luxury and versatility can go hand in hand

27 Dec 2023 - 4:00PM

The Spring set from Chapter 2 of De Beers’ Metamorphosis collection was inspired by the King Protea flower from southern Africa. Photos: Handout

Special Report - Jewellery

All choked up: how neck jewellery evolved, from ancient Egypt to Kendall Jenner

Spring/summer 2024 sees chokers everywhere – from Christian Dior to Vivienne Westwood – on models including Kendall Jenner, with neck jewellery also increasingly being worn by men

26 Dec 2023 - 4:00PM

Celebrity style

Heads up: how hair jewellery took the spotlight thanks to A-list fans

The 2023 Academy Awards set the tone with Michelle Yeoh, Florence Pugh and Janelle Monáe all dazzling with their ‘dos’ as well as their dresses – ever since A-listers have been donning bands, bows and clips on the red carpet

16 Oct 2023 - 4:00PM

High Jewellery

Inside Boucheron’s fun Carte Blanche, More is More high jewellery collection

Boucheron’s artistic director sets out to bring joy to Paris’ Place Vendôme, the city’s home of high jewellery, with her 2023 collection Carte Blanche, More is More – here’s a peek at the pieces

1 Aug 2023 - 10:34AM

©Boucheron - Carte Blanche, More is More - Do Not Iron cicada - 4x5.jpg

High Jewellery

Ties that bind: untangling the twisted history of knots in high jewellery

Chanel, Dior and many other jewellery brands play with the symbolism of knots, finding creative ways to craft them in gold, diamonds and other precious stones

30 May 2023 - 2:00PM

Jewellery from Chanel, Dior and other brands that use knots as decorative ways to show your commitment using gold, diamonds and other precious stones

Royalty

Inside King Charles and Queen Consort Camilla’s coronation high jewellery

The coronation of King Charles and Queen Camilla is shining a spotlight on British jewellers as Boodles, Yoko London and more luxury brands create tiaras inspired by the grand event

8 May 2023 - 1:21PM

High Jewellery

The most exciting high jewellery news for April 2023, from LV to Chaumet

From Louis Vuitton’s second Spirit collection and Boucheron’s Queen Elizabeth-inspired 18-piece line, to K-pop idol Cha Eun-woo’s campaign for Chaumet

6 Apr 2023 - 9:00AM

Fame and celebrity

10 most expensive royal jewellery pieces, ranked

Some of the world’s most expensive jewels are owned by its royal families … find out which royal female has the most precious piece

26 Feb 2023 - 5:00AM

Princess Diana, Kate Middleton and Queen Sonja of Norway have all worn some of the world’s most precious gems. Photos: Getty Images; WireImage

High Jewellery

5 high jewellery pieces taking inspiration from animals in nature

These creative high jewellery pieces ape the beauty and power of the living world, from Cartier and Van Cleef & Arpels to Chopard and Mikimoto

4 Feb 2023 - 10:00AM

High Jewellery

5 colourful opal pieces from Dior, Gucci and more high jewellery brands

Bracelets, brooches, necklaces and earrings from Dior, Gucci and other high jewellery brands show off the versatility of this enigmatic stone

2 Feb 2023 - 10:21AM

High Jewellery

5 biggest gold and diamond jewellery trends to know in 2023

The resurgence of lockets and lucky charms may be a sign of uncertain times, but diamonds and gold inevitably remain key to their appeal – so what else can we expect to go big in 2023?

15 Jan 2023 - 8:00AM

Color Dior necklace, earrings and bracelet in gold and enamel. Photo: Dior

Jewellery 2022

Is 3D printing the next big thing in high jewellery?

As high jewellery designers flirt with 3D technology, there is a fear that it will infringe upon age-old techniques … here’s what you need to know

3 Jan 2023 - 5:48PM

The thrill of hi-tech tools: luxury jewellery designers like Boucheron, Boghossian and Tiffany & Co. flirt with 3D technology. Photo: Bulgari

Fashion

How high jewellery is becoming more sustainable and ethical

Waste not, want not: jewellery brands are responding with new alternatives as sustainability concerns grow, from Tiffany & Co.’s recycled gold to Boucheron’s asbestos-derived fillers

2 Jan 2023 - 4:00PM

Fame and celebrity

Christine Chiu or Anna Shay: who wore the best jewellery in Bling Empire 3?

So much bling, our eyes hurt: how do crazy rich Asian frenemies Chiu and Shay’s diamonds and pearls stack up this season, and who flashed a jewellery piece worth over a million dollars?

20 Oct 2022 - 10:13AM

Celebrity style

Not just for royals: now celebrities rock tiaras on the red carpet too

Once exclusively the realm of queens and princesses, today these diadems are seen on everyone from Madonna and Blake Lively, to Anna Wintour and Vogue editor Hamish Bowles

7 Jun 2022 - 2:24PM

Up for auction in July, this floral tiara is an example of the style favoured by royals around the world but more modern interpretations have recently been rocking award-season red carpets. Photo: Sotheby’s

High Jewellery

How high jewellery brands are embracing gender-fluid collections

Riding the millennial and Gen Z trend, luxury brands have launched androgynous and genderless pieces that combine heritage craftsmanship with modern flair

26 May 2022 - 4:24PM

Boucheron’s New Maharajah necklace with emeralds, diamonds and rock crystal in platinum and white gold. Photo: Boucheron

Cannes Film Festival

The Cannes 2022 Film Festival’s best high jewellery looks

The glitterati were out in full force with dazzling jewels to match … here are the best looks from 2022’s event, from Deepika Padukone’s Panthère De Cartier to Anne Hathaway in Bulgari

23 May 2022 - 6:08PM

High Jewellery

5 dazzling diamond brooches to channel your inner royal with

Looking to make a statement with a luxury brooch like Queen Elizabeth? Try the Panthère de Cartier, Harry Winston’s nature-inspired crane piece or Graff’s Tilda’s Bow

12 May 2022 - 5:30PM

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