Audemars Piguet
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Audemars Piguet

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Luxury Watches
Audemars Piguet
Audemars Piguet
The latest insight on the ultra luxury Swiss watch manufacturer, responsible for some of the most complicated movements in the watchmaking world
Chairman / President
Alessandro Bogliolo
CEO / Managing Director
Ilaria Resta
Industry
Luxury
Website
audemarspiguet.com
Headquarters address
Route de France 16 1348 Le Chenit Switzerland
Year founded
1875
US tariffs are causing firms to halt shipments, from Swiss watches to Christmas toys. Uncertainty looms, potentially emptying American shelves. Photo: Shutterstock
United States

Explainer | Cars, clothing, Christmas toys: what US consumers are losing to Trump’s tariffs

Trump’s tariff pause provides temporary relief, but uncertainty may lead to US shortages of cars, toys, and electronics as shipments are halted.

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7 watch moments of 2025 so far, from Tay Tay’s Cartier to Jay-Z’s Patek

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Audemars Piguet perpetual calendar movement changes the game

Timepieces

Tiny watches are big – just look at Tyler the Creator and Kendall Jenner

Blend vintage charm with modern fashion by wearing one of these tiny timepieces from marque brands – as the likes of Hailey Bieber, Paul Mescal, Jonathan Bailey and Emma Chamberlain are.

A-listers like Paul Mescal (pictured), Tyler the Creator and Kendall Jenner are popularising the wearing of mini watches from marque brands. Photo: Getty Images
Fame and celebrity

What’s in Luka Doncic’s epic watch collection? From Audemars Piguet to Rolex

NBA star Doncic might have to up his whole fashion game after moving from Dallas to Los Angeles – but he has a head start thanks to his enviable collection of watches.

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Luxury watch brands are embracing bespoke designs to cater to individual tastes

Tom Brady’s rare and customised timepieces, recently auctioned at Sotheby’s, highlight a growing trend for personalised luxury watches from big and small brands.

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Billie Eilish

The nonconformist watches of Billie Eilish, from Casios right up to Rolexes

It’s no surprise that the award-winning singer, known for her boundary-breaking style and music, should bring that rebel-without-a-cause approach to her watches.

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Billie Eilish at a Chanel watch show. Photo: Getty Images
Timepieces

Is now the best time to invest in luxury watches? How to shop second-hand

The luxury watch market is cooling down after the pandemic-fuelled boom, offering an opportunity for collectors to snag coveted timepieces at more affordable prices.

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Why is timepiece customisation so controversial?

Some wealthy watch owners seek to lend their pieces even more exclusive identities by customising them … but does it enhance or lessen value?

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Beyond the Cartier Crash: why asymmetrical watches are here to stay

The Cartier Crash has long defined unconventionally shaped timepieces, but a provocative renaissance is now under way as newer brands make their mark.

New watch brands like Berneron are pushing the boundaries in dial shape, as seen on this Mirage Sienna. Photo: Handout
Luxury brands

Swiss luxury watch brand Audemars Piguet makes timely entry in Macau

The watch maker is sprucing up its showroom in Hong Kong and opening more in Shanghai, Beijing and Taipei, CEO Ilaria Resta says.

Swiss watch maker Audemars Piguet opened its first AP House in Macau in late November. It occupies two floors and covers an area of over 900 square metres, the largest in Asia. Photo: Instagram/iwatchome
Special Report - Jewellery

Stone dial watches by Piaget, Audemars Piguet and Rolex are making a comeback

Once considered a relic of the hippie era, watches with dials made from exotic stones, like turquoise lapis lazuli and opal, are enjoying a renaissance – the world’s luxury watchmakers are taking note.

Timepieces

Pink watches continue to blossom in the wake of Barbiecore

Ryan Gosling rocked a pink Tag Heuer Carrera Date, Idris Elba and Stormzy got with the trend too, and Tudor and Carl F. Bucherer were 2 more brands to join the pink parade

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Daniel Ricciardo’s high-octane watch collection, from Tag Heuer to Rolex

The Honey Badger is a true connoisseur, boasting team-issued watches from Tag Heuer, Richard Mille and Tudor, as well as personal purchases of rare models from Patek Philippe, Audemars Piguet and Rolex

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Daniel Ricciardo, a driver on Formula One’s Visa Cash App Racing Bulls team, arrives ahead of the Formula One Austrian Grand Prix on the Red Bull Ring race track in Spielberg, Austria, in June. Photo: AFP
Timepieces

What went on in the world of watches in July and August 2024? 7 highlights

Catch up on Chanel’s MB&F stake, LVMH’s corporate moves, Olympians’ and A-listers’ wrist candy, Watches and Wonders hitting Shanghai, and the finalists of the Grand Prix d’Horlogerie de Genève

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7 highlights from the world of watches including, from left, Victor Wembanyama sporting a Santos de Cartier at the Paris Olympics, the first Rolex Daytona Rainbow going on the block, and Chanel acquiring a 25 per cent stake in MB&F. Photos: Handout
Celebrity style

Fashion diplomacy: Thailand’s young PM is rewriting the style rule book

The 37-year-old Thai prime minister – and billionaire heiress – Paetongtarn Shinawatra has an evident soft spot for luxury brands, but knows better than to flaunt brands and logos

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Twice as nice: double up on watches to make a timely statement

From Kylie Jenner’s duelling Cartier Panthère and Baignoire, to Serena Williams doubling up on the Audemars Piguet Royal Oak, stacking watches is officially celeb-approved

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Timepieces

From Victoria Beckham to Tamara Ralph, fashion designers are reshaping high horology

As timepieces become more popular with women, Breitling is working with Victoria Beckham while Vacheron Constantin and Audemars Piguet have partnered with designers of haute couture

As timepieces become more popular with women, Breitling are working with Victoria Beckham while Vacheron Constantin and Audemars Piguet have partnered with designers of haute couture. Photos: Handout
Timepieces

6 timepieces from Giannis Antetokounmpo’s incredible luxury watch collection

From a modest Rolex Oyster Perpetual to a timepiece made just for him, the NBA player and Breitling ambassador is indulging in his passion for rare and exclusive watches

Timepieces

High voltage: why the yellow gold watch is retaking the crown

Bulgari, Audemars Piguet, Cartier and Louis Vuitton are all revamping old classics to capture the craze driven by Barbie’s Ken, TikTok ‘mob wives’ and a 1980s revival

Timepieces

Kylian Mbappé’s winning luxury watch collection – from Hublots and beyond

One of the top footballers in the world and among the sport’s biggest earners has ample resources to fuel his passion for luxury timepieces

Kylian Mbappé has been a Hublot brand ambassador since 2018. Photo: @k.mbappe/Instagram
Timepieces

MasterChef’s masterpieces? 7 of Gordon Ramsay’s favoured luxury watches

The celebrity chef is a big Rolex guy, but fans have also spotted him wearing his Breitling Cockpit Chronograph and IWC Pilot’s Watch Mark XVIII Edition ‘Tribute to Mark XI’

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Celebrity chef Gordon Ramsay seems to be a big Rolex guy. Photo: Getty Images
Timepieces

7 action-packed watches in Arnold Schwarzenegger’s collection

During his acting and political career, Schwarzenegger has built a fine luxury watch collection, that includes Rolex and Audemars Piguet, and began with rugged timepieces sported in his best-known films

Timepieces

Kyle Kuzma’s timeless taste, from Patek Philippe to Rolex

The rising NBA star has been spotted with pieces such as the Rolex ‘Panda’ Daytona and ‘President’ Day-Date models, and he’s a fan of Audemars Piguet Royal Oak too

Timepieces

How to build a luxury watch collection: 4 tips for beginners

Luxury watch brands like Rolex, Patek Philippe and Audemars Piguet can’t be bought on the spot, while shopping vintage has both pros and cons, writes Priya Raj

A Richard Mille RM 6501 is perhaps not the ideal way to start your luxury watch collection. Photo: Handout
XXIV

When simple won’t do: 7 watches that are beyond three hands and a dial

A growing and more knowledgeable audience for watches is driving the search for creative and alternative approaches to telling the time

From left to right: H. Moser & Cie Endeavour Chinese Calendar; Audemars Piguet Code 11.59 Starwheel; Saint Laurent Rive Droite x Girard-Perregaux Casquette 2.0
XXIV

2023 in review: our editor’s pick of 24 epic moments in watchmaking

From Rihanna’s blinged-out Jacob & Co. choker to Cristiano Ronaldo’s stake in Chrono24, it was an especially glamorous year in the world of watchmaking

XXIV

How heritage watches are finding a new lease of life – from the Tank to the Ludo

From Cartier’s classic Tank and Van Cleef & Arpels’s ornate Ludo to Audemars Piguet’s Royal Oak, these famous old watches are finding new fans today thanks to respectful reissues

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