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TikTok owner ByteDance’s ‘AI homework helper’ Gauth soars in US education apps market despite political headwinds
- Gauth was the second most-downloaded education app for Apple iOS devices in the US as of Wednesday, behind language-learning platform Duolingo
- Beyond the US, Gauth has also become widely popular in Canada and the Philippines
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Coco Fengin Beijing
Chinese-developed study apps powered by artificial intelligence (AI), including one from social media giant ByteDance, are gaining momentum in the United States, where the TikTok owner continues to face political headwinds.
Gauth, marketed as an “AI homework helper” by ByteDance subsidiary GauthTech, was the second most-downloaded education app for Apple iOS devices in the US as of Wednesday, behind language-learning platform Duolingo, according to the latest market survey by consumer data research firm Data.ai.
Question. AI, which also touts itself as an AI homework helper, ranked third in the Data.ai survey. This app is backed by Zuoyebang, a Beijing-based online education services start-up.
The overseas success of these education apps shows how some Chinese education technology (edtech) enterprises have managed to survive Beijing’s crackdown on this sector.
In July 2021, the General Office of the Chinese Communist Party and the State Council banned private tutoring firms from making a profit via off-campus courses covering school curricula. Listed companies and overseas entities were also barred from investing, or acquiring stakes, in these edtech enterprises.
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