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Artificial intelligence
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TikTok’s Chinese sibling Douyin asks creators on the platform to label content generated by AI as Beijing moves to regulate ChatGPT-like tools

  • ByteDance-owned Douyin said creators on the platform must be held responsible for the consequences of posting content made via generative AI
  • The short video app’s rules are based on China’s new regulation, the Administrative Provisions on Deep Synthesis for Internet Information Service

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Douyin’s latest initiative underscores the heightened awareness in China’s internet industry of addressing the risks that deepfakes pose. Photo: Shutterstock
Xinmei Shen
ByteDance-owned short video app Douyin, the Chinese version of TikTok, has rolled out a new set of rules that require all creators on the platform to label content that was generated by artificial intelligence (AI), as Beijing initiates steps to regulate ChatGPT-like tools.
By clearly marking which content is AI-generated, Douyin creators will “help other users differentiate between what’s virtual and what’s real”, according to the app’s new platform rules published on Tuesday. It said creators must be held responsible for the consequences of posting content made via generative AI.

In line with that move, Douyin has released a technical standard for creators to label such content.

Douyin said its latest rules are based on China’s new regulation, the Administrative Provisions on Deep Synthesis for Internet Information Service, which came into effect on January 10.
The regulation imposes obligations on the providers and users of so-called deep synthesis – an AI-based technology covering deep learning, machine learning and other algorithmic processing systems – which uses mixed data sets and algorithms to produce synthetic content, such as deepfakes, according to a February blog post by international law firm Allen & Overy.

“The highly realistic outputs, ease of operation and low cost create potential safety and security risks [from adopting] deep synthesis technology, as it can be used by criminals to produce, copy and disseminate illegal or false information or assume other people’s identities to commit fraud,” the blog post said.

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