Intel pulls Chinese ad featuring comedian Yang Li after it angered men – then women hit back
- Intel has become mired in controversy after pulling an ad featuring Yang Li, known for her comedic barbs about men
- Women asked why the US chip giant is capitulating to men in China, where feminist attitudes are on the rise
After removing a laptop advertisement featuring the popular stand-up comedian Yang Li, semiconductor giant Intel is having a hard time pleasing both men and women who say the US firm is guilty of sexism – but for different reasons.
“Intel has a taste for laptops that is higher than my taste for men,” Yang quipped in the video.
A backlash from male users quickly ensued, with some asking why Intel was trying to promote a laptop by insulting the very customers they believed were more likely to purchase the product. Others called for a boycott.
By Sunday, Intel had removed the ad, but that did not quell the controversy. Women charged Intel with appeasing fragile male egos.
Arguments erupted under the latest post on Intel China’s Weibo account, attracting 23,000 comments – much higher than previous posts that rarely hit 100 comments.