DayDayCook raises fresh funds to enhance step-by-step instructional videos on recipes
The Hong Kong start-up hits over 200 million views per month with the DayDayCook app being downloaded over 3 million times in China
Hong Kong startup DayDayCook on Thursday said that it closed a 100 million yuan (US$8.6 million) round in venture capital financing, as it looks to expand into mainland China.
The 100 million yuan Series B round was led by K11 Investments, Hong Kong businessman Adrian Cheng and the Alibaba Entrepreneurs Fund, an investment unit of Alibaba Group.
The latest fundraising round follows a previous 35 million yuan Series A+ round also led by the Alibaba Entrepreneurs Fund last year, and a previous US$5 million Series A round led by investors such as 500 Startups, Heyi Capital and MFund.
The company’s chief executive Norma Chu first founded the DayDayCook platform as a way to record her weekend cooking sessions. Today, the platform has over 3.2 billion views from its 4,500 instructional videos which teach viewers how to cook each recipe step-by-step.
DayDayCook’s recipes can be found across a variety of platforms, including Facebook, YouTube, Chinese video platform Youku and on wildly popular messaging app WeChat.