Shanghai-based BottlesXO vows to get cut-price wine to customers in Hong Kong in 60 minutes - and at the perfect temperature
Company hopes to gain edge in city’s increasingly competitive on-demand delivery industry for F&B with time guarantees, better customer service
Wine delivery start-up BottlesXO launched its services in Hong Kong this week, jumping into the city’s crowded on-demand delivery industry for food and beverages.
It hopes to gain an edge by guaranteeing delivery of cut-price brands and vintages to customers’ doors within 60 minutes.
Hong Kong is the third city in which the start-up is offering its wine-delivery services after its home base of Shanghai and neighbouring Suzhou in east China’s Jiangsu province.
Now, customers in expat-heavy Hong Kong locations like Central, Sheung Wan and Mid-levels can order their favourite tipple from the company’s mobile app and expect it to arrive within a reasonable time and, according to the company, at just the perfect temperature.
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“In Asia, wines offered in supermarkets are often expensive and mass-produced,” said co-founder Thilo Fuchs, who attributed the high prices to the number of middlemen who take their cut including exporters, wholesalers and retailers.
“At BottlesXO, we want to make good wine accessible and affordable by connecting the customer to the wine producer more closely,” he added.