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Shudu Gram is a computer-generated Instagram model with 100,000 followers

Shudu is a CGI fabrication created by photographer Cameron-James Wilson, who says it’s a ‘massive compliment’ that people were taken in

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Shudu Gram is a prominent Instagram supermodel. She's also a fake, created by a photographer using 3D modeling software. Photo: Instagram/Shudu Gram

By Zoë Bernard

When I first saw an image of Shudu Gram, the striking model you see above with a growing Instagram following of more than 100,000 users, I was certain that she was a real person. Turns out, I was wrong: She’s computer-generated, and the work of photographer Cameron-James Wilson.

Here’s how I was first taken in by Shudu Gram.

In an image posted late last summer, Shudu captioned a photo of herself with an apparent ode to the clothing brand SOULSKY, writing, “I can’t describe how grateful I am to @soulskybrand for sending me this beautiful t-shirt. I hope the picture does it justice ”

 

I wasn’t alone in thinking she was a real person. A trail of Shudu’s followers commented on the picture, with one Instagram user asking, “Why aren’t you a supermodel already?!”

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