US works with Big Tech on smart device cybersecurity under new certification programme joined by Amazon, Google, Samsung

The Biden administration and major consumer technology players on Tuesday launched an effort to put a nationwide cybersecurity certification and labelling programme in place to help consumers choose smart devices that are less vulnerable to hacking.

Officials likened the new US Cyber Trust Mark initiative — to be overseen by the Federal Communications Commission, with industry participation voluntary — to the Energy Star programme, which rates appliances’ energy efficiency.

“It will allow Americans to confidently identify which internet- and Bluetooth-connected devices are cybersecure,” deputy national security adviser Anne Neuberger told reporters in a pre-announcement briefing.

Devices including baby monitors, home security cameras, fitness trackers, TVs, refrigerators and smart climate control systems that meet the US government’s cybersecurity requirements will bear the “Cyber Trust” label, a shield logo, as early as next year, officials said.

FCC Chairwoman Jessica Rosenworcel said the mark will give consumers “peace of mind” and benefit manufacturers, whose products would need to adhere to criteria set by the National Institute of Standards and Technology to qualify.