Alibaba’s Lazada expands sale of Taobao merchandise to more Southeast Asian countries
E-commerce campaign to bring selected range of merchandise from main Alibaba retail platforms Taobao Marketplace and Tmall.com rolls out in Indonesia, followed by the Philippines and Thailand
Lazada Group, the Southeast Asian e-commerce titan, is extending its campaign to introduce a select range of Taobao merchandise in the region to Indonesia, the Philippines and Thailand, months after Alibaba Group Holding increased its stake in the “unicorn” start-up with another US$1 billion investment.
The expansion intensifies Alibaba’s bid to engage the fast-growing retail markets across Southeast Asia, which would accelerate its push towards achieving two billion global consumers by 2020.
“This is a true testament to the way the Lazada and Alibaba teams have come together to build the business in a fast and efficient way, combining consumer insights, technology know-how and local expertise,” said Lazada chief marketplace officer Aimone Ripa di Meana in a statement.
Founded in 2012, Lazada forms part of Alibaba’s international e-commerce business along with China outbound platform AliExpress.
New York-listed Alibaba, the world’s largest e-commerce services provider, last month reported revenue from its international e-commerce business grew 136 per cent year on year to 2.6 billion yuan (US$394 million) in the quarter ended June 30.
The Taobao Collection campaign, which covers a curated range of goods sourced from main Alibaba retail platforms Taobao Marketplace and Tmall.com, was first launched by Lazada in its home market of Singapore six months ago, followed by Malaysia.