US digital marketing firm Gravity4 snaps up ad2one’s divisions in Australia and New Zealand to build portfolio
Company continues buying spree after recent takeover of Pixels, Hong Kong’s largest digital agency
United States-based online marketing technology firm Gravity4 has followed up its recent takeover of Hong Kong’s largest digital advertising agency, Pixels, with two new acquisitions in Australia and New Zealand.
Kevin Huang, the Hong Kong-based managing director for Gravity4’s Asia-Pacific operations, said on Tuesday that purchasing the Australia and New Zealand divisions of digital advertising marketplace operator ad2one has increased the number of advertisers served by Gravity4 in the region to more than 500.
“Australia and New Zealand represent strategically important markets for Gravity4’s continued expansion in the Asia-Pacific,” said Huang, who was chief executive at Pixels prior to its acquisition by Gravity4.
He claimed that Gravity4 was in a position to become the largest independent operator of premium digital advertising platforms in Asia by revenue, following those two deals.
Financial terms of the latest acquisitions, both completed on December 31, were not disclosed.
Headquartered in San Francisco, Gravity4 delivers the world’s first “high frequency marketing cloud” that is touted to drive a company’s digital marketing efforts across the World Wide Web, mobile, video and social media channels.
