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Uber launches taxi-hailing button for third-party apps

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The sticker marks this car as an Uber vehicle. The company is now opening up to developers to build its customer base. Photo: Reuters

Online taxi-hailing service Uber said it would allow third-party app developers to add a ‘Ride Request’ button within their apps for free.

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Developers would need to register their apps on Uber’s website to get access to the code to add the button, which users can tap to request a ride.

To entice developers to use the feature, Uber said it would pay US$5 for every new US-based customer that uses the button from the developer’s app. (http://ubr.to/1NqJym9)

Earlier this year, Uber partnered with Zomato, an India-based restaurant finder, to add a “Ride there with Uber” button on the restaurant page.

Last year, Google Maps also integrated Uber within its app to allow users to book a ride.

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Uber has been vying for market share in China with market-leading ride-hailing app Didi Kuaidi, which claims to control over 70 per cent of the domestic market.

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