Taobao tightens rules over sale of books and magazines published outside China

Taobao, the e-commerce platform operated by Alibaba Holdings, has tightened rules over the resale of books and magazines published overseas on the online marketplace.

Starting March 10, Taobao merchants who offer daigou services, the purchasing of books on behalf of customers, or sell such items via their online shops, will be penalised by Taobao, the company said in a notice posted on Friday.

Merchants caught flouting the new rule will be prevented from listing new products or having their online store show up on public searches by Taobao users.

In cases of greater severity, merchants could be punished with an involuntary and permanent shutdown of their online store.

Taobao said its tightened regulations over the sale of such items is in accordance with China’s rules over the import and export of print and audio-visual materials. According to Chinese law, authorities are allowed to supervise such products sent by personal mail or carried into China by individuals for material that may “endanger national security” or cause social unrest.

“When conducting online transactions, users and merchants may not be able to tell if the material published from abroad are legal, and thus this could easily trigger penalties levied on illegal articles,” the notice said.