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This addictive mobile game hooked 100 million users in just two weeks

The platform-jumping mobile game Tiao yi tiao has recorded 100 million daily active users on WeChat since it was launched by Tencent in December last year

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A screen capture of WeChat mobile game Tiao yi tiao, which roughly translates as “jump Jump”. The simple platform jumping mobile game has recorded 100 million daily active users since it was introduced by Tencent Holdings in late December last year. Photo: Handout
Celia Chenin Shenzhen

Forget Honour of Kings.

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China, home to more than 500 million gamers, is now seriously hooked on a simple platform-jumping mobile game on Tencent Holdings’ popular WeChat service.

The game called Tiao yi tiao, which roughly translates to “Jump Jump”, has recorded 100 million daily active users since it was introduced in late December last year through the mini-game application on WeChat, marketed on the mainland as Weixin.

The game, which users can access without downloading or installing additional apps, has its most fervent players resorting to plug-in software, or bots, to help them boost their scores that are shared over WeChat.

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Tiao yi tiao players move a hopping black block from one platform to another by tapping the smartphone screen. A point is scored for each successful jump.

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