Vivo becomes India’s top smartphone brand in third quarter, overtaking Xiaomi and Samsung

Vivo shipped 9.1 million units in India, an important smartphone market for Chinese brands, capturing 19 per cent of the market

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A customer shops for Vivo phones at a store in New Delhi on November 7, 2022. Photo: Shutterstock

Published: 4:00pm, 19 Oct 2024

Chinese smartphone brand Vivo claimed the No 1 spot among handset makers in India for the first time in the third quarter, ahead of the region’s long-time leaders Xiaomi and Samsung Electronics.

Vivo shipped 9.1 million units in India in the three months through September, growing 26 per cent year on year and capturing a 19 per cent share of the market, according to a report from research firm Canalys on Friday.

The company’s growth has been driven by an aggressive push across various sales channels, according to Canalys. “Vivo secured pole position owing to new launches in higher price bands coupled with aggressive channel margins,” senior analyst Sanyam Chaurasia said in the report.

Chinese gadget maker Xiaomi ranked second with 7.8 million units shipped, making up 17 per cent of the market, followed closely by South Korean tech giant Samsung, which stood at 16 per cent with 7.5 million units shipped.

Oppo, which ranked fourth for the quarter, was the fastest growing brand in the top five. Its shipments increased 43 per cent to 6.3 million units, capturing 13 per cent of the market.

“Both Vivo and Oppo leveraged their expanded online portfolios, including the [Vivo] T3 and [Oppo] K12 series, to boost volumes beyond their traditionally stronger offline channels,” Chaurasia wrote.