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Alibaba, Baidu, ByteDance heat up price war in China’s AI market with steep LLM discounts, putting pressure on start-ups

  • Alibaba Cloud has cut the fees for using its Qwen family of commercial and open-source large language models by as much as 97 per cent
  • Baidu is offering two lighter version of its LLMs for use free of charge, days after ByteDance launched a low-cost rival service

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Alibaba Cloud has sharply reduced the fees for using its self-developed large language models. Photo: AP Photo

Alibaba Cloud Intelligence, China’s biggest cloud computing service provider, slashed the fees for using its generative artificial intelligence (AI) models by up to 97 per cent, a salvo in a price war that comes a week after ByteDance launched a rival service that costs less than most competitors.

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The price cuts apply to nine of Alibaba’s Qwen self-developed large language models (LLMs), also known as Tongyi Qianwen, said Liu Weiguang, president of public cloud business, at the firm’s AI summit in Wuhan, capital of central Hubei province, on Tuesday.

“Today, we have lowered the threshold for enterprises to use LLMs better and faster, and for industries to create LLM-powered applications in the real world,” Liu said.

The discounts offered by Alibaba, owner of the South China Morning Post, come as Big Tech companies on the mainland race to draw users to their respective LLMs, the technology that underpins ChatGPT and other generative AI services. More than 200 LLMs have been introduced in China, according to government estimates.

Tongyi Qianwen, also known as Qwen, is a family of large language models developed by Alibaba. Photo: Shutterstock
Tongyi Qianwen, also known as Qwen, is a family of large language models developed by Alibaba. Photo: Shutterstock

Hours after Alibaba Cloud’s announcement, web search giant Baidu said its Ernie Speed and Ernie Lite LLMs, both launched earlier this year, are available free of charge with immediate effect.

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