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ByteDance lifestyle app Lemon8 sees popularity surge in the US as TikTok faces sell-or-ban ultimatum
- Lemon8, which has been described as a cross between Instagram and Pinterest, has risen in popularity in the US a year after it was launched
- It has been the most downloaded lifestyle app on Apple ’s App Store in the US since April 7, ahead of Pinterest and dating platform Tinder
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Coco Fengin Beijing
Chinese social media giant ByteDance is seeing a rise in popularity for its four-year-old Lemon8 lifestyle app in the United States, as the company’s flagship short video platform TikTok faces a potential ban in the world’s largest economy.
Lemon8, which has been described as a cross between Instagram and Pinterest, is a content-curation platform featuring lengthy blog-style posts that emphasise photos over videos. Users can browse, record and engage with popular content that includes fashion, travel, food and health.
It has been the most downloaded lifestyle app on Apple’s App Store in the US since April 7, ahead of Pinterest and dating platform Tinder. It was briefly unseated by Pinterest on April 26 and 27, according to app analytics provider Data.ai.
For Android device users in the US, Lemon8 was ranked between 10th and 19th among lifestyle apps on Google Play for the past month. That put Lemon8 behind Pinterest and Amazon’s Alexa, but ahead of online publishing platform Substack.
Initially known as “Sharee” when ByteDance launched it in Japan in March 2020, Lemon8 was introduced in the US and the United Kingdom in February last year. The app is also available across Southeast Asia including in Singapore, Malaysia and Thailand.
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