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China’s Xiaomi keeps No 3 spot in global smartphone market in first quarter as Samsung tops Apple
- Xiaomi smartphone shipments were up 33 per cent for the quarter to 40.7 million units, giving it 14 per cent of the global market
- Xiaomi and Shenzhen-based Transsion were the only top-five brands to grow in the quarter, while headwinds for Apple pushed iPhone shipments down 16 per cent
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Chinese smartphone maker Xiaomi remained the world’s third-largest smartphone vendor by shipments in the first quarter, as the company shores up its position as a top brand in a market that reached double-digit growth after 10 quarters of sluggish or declining growth.
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Global smartphone shipments were up 10 per cent year on year, reaching 296.2 million units from January to March, according to consultancy firm Canalys.
Samsung Electronics replaced Apple at the top of the list with a 20 per cent share of shipments, accounting for 60 million units. The iPhone maker had 16 per cent of the market, shipping 48.7 million units. Xiaomi’s 40.7 million units shipped gave it a 14 per cent market share for the quarter.
Xiaomi shipments, which include its sub-brand Poco, are up 33 per cent from the same period last year.
“Mass-market brands are riding the wave of emerging markets rebounding, while cautiously stocking components,” Canalys analyst Runar Bjørhovde said in a statement.
The strong performances of Beijing-based Xiaomi and Shenzhen-based Transsion, which came in fourth with 9 per cent market share, are “driven by strong shipments of their latest models into the Middle East, Africa, and Latin America markets”, he added.
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Samsung’s smartphone and network business – its biggest revenue contributor – posted an operating profit of 3.5 trillion won (US$2.5 million) on sales of 33.5 trillion won for the quarter, aided by strong sales of the Galaxy S24 series smartphones, according to its latest earnings release.
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