Baidu closes Wikipedia-like app as focus shifts to generative AI service Ernie Bot
- Launched in 2006, Baike gained popularity partly because access to Wikipedia was unreliable and eventually blocked in China
- Baidu’s decision to close the Baike app comes as the company devotes increasing investments to its AI initiatives
China’s web search giant Baidu will shut down its encyclopaedia app Baidu Baike, a local alternative to Wikipedia, as it shifts more resources to artificial intelligence (AI) development in a bet on the technology to become its next growth engine.
The Beijing-based, Hong Kong-listed company will end support for the app on June 30 to focus on “better user experiences”, according to a statement published on the Baike app on Wednesday. Users can continue to access the service through a mini-program on the main Baidu app, it said.
Launched in 2006, Baike is one of Baidu’s oldest products. Like Wikipedia, Baike relies on internet users to contribute and update content. As of April last year, the platform had more than 27 million entries, edited by over 7.7 million netizens, according to the company.
Baike initially gained popularity partly because access to Wikipedia, run by US non-profit group Wikimedia Foundation, had been intermittently interrupted on the mainland, before the Chinese site was completely blocked in 2008, followed by the full site in 2019. Unlike Baike, Wikipedia does not censor politically sensitive subjects.
Baike’s homepage drew nearly 295 million visits last month, more than four times the 67.9 million visits that the Chinese-language Wikipedia homepage received, according to online data provider SimilarWeb.
