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Apple CEO Tim Cook goes on a charm offensive in China amid weak iPhone sales in the world’s largest smartphone market
- In a packed Shanghai itinerary, Cook on Wednesday met Chinese video game developers, a filmmaker and the billionaire founder of BYD
- The Apple chief executive is also expected to take part in the state-organised China Development Forum in Beijing over the weekend
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Iris Dengin Shenzhen
Apple chief executive Tim Cook on Wednesday met Chinese video game developers, a filmmaker and the billionaire founder of BYD in Shanghai, ahead of the company’s new store opening in the city, as the US tech giant goes on a charm offensive amid weak iPhone sales in the world’s largest smartphone market.
This marks the latest visit to mainland China by Cook, who is expected to take part in the state-organised China Development Forum in Beijing over the weekend.
Cook met developers from Papergames, the studio behind the Nikki and Love series of romance games, and welcomed the Shanghai-based outfit’s plan to bring their popular titles to the Mac and new Vision Pro headset, according to the Apple chief’s post on Chinese microblogging platform Weibo on the same day.
Separately, Cook had a meeting with Wang Chuanfu, the founder, chairman and chief executive of the world’s largest electric vehicle maker BYD, at the Apple office in Shanghai, according to a report by China Daily.
In a photo opportunity at The Bund, Cook early on Wednesday took a walk along Shanghai’s famous waterfront area with Chinese actor Zheng Kai, who managed to take selfies with the US executive.
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