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Samsung to overtake Xiaomi as India’s top smartphone brand in 2023, reclaiming crown amid crackdown on Chinese brands
- Xiaomi’s share of India’s smartphone market is expected to fall 5 percentage points to 15 per cent this year, behind Samsung and Chinese peer Vivo
- Samsung will reclaim its title after five years, as Chinese brands have been targeted with raids and tax penalties after a 2020 border clash
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Coco Fengin Beijing
Chinese smartphone brand Xiaomi is expected to lose its crown in the India market to South Korean rival Samsung Electronics, the first time since 2018, according to the latest prediction by Counterpoint Research, a consultancy.
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Xiaomi’s share of shipping volume in the world’s second-largest smartphone market is estimated to drop to 15 per cent this year, down 5 percentage points from last year. It is expected to be overtaken by not just its biggest international rival, but also Chinese peer Vivo, according to the market tracker.
Samsung and Vivo are expected to secure 18 and 17 per cent of the India market, respectively.
Samsung’s quarterly shipments have been outperforming Xiaomi’s for four consecutive quarters, according to Counterpoint Research data.
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