Advertisement

Tech war: Huawei unveils slew of new products but keeps quiet on breakthrough Mate 60 Pro and chip inside

  • Huawei teased a new luxury smartphone, the Mate 60 Rs, and launched a new gold-inlaid smartwatch
  • Shenzhen-based firm made no comment on the make-up of the powerful chip behind its Mate 60 Pro smartphone

Reading Time:2 minutes
Why you can trust SCMP
6
Richard Yu Chengdong, chief executive of Huawei’s consumer business unit and chairman of its car unit, unveils a new tablet. Photo: Handout
Iris Dengin Shenzhen

US-sanctioned Huawei Technologies unveiled a slew of new products at a widely-watched product launch on Monday, but kept quiet on its new 5G smartphone, which is powered by a home-grown chip that is seen as a breakthrough in the country’s hi-tech self-sufficiency drive.

Advertisement

The Shenzhen-based company named Hong Kong movie star Andy Lau Tak-wah as ambassador for its new luxury brand, Ultimate Design, and unveiled a new gold smartwatch at the event, while continuing to remain mum on the advanced chip in its Mate 60 Pro smartphone.

Screen capture from a live stream shows Huawei naming Hong Kong movie star Andy Lau Tak-wah as ambassador for its new luxury brand, Ultimate Design, September 25 2023. Photo: Handout
Screen capture from a live stream shows Huawei naming Hong Kong movie star Andy Lau Tak-wah as ambassador for its new luxury brand, Ultimate Design, September 25 2023. Photo: Handout

Huawei's newly released products include a tablet called MatePad Pro, an enormous 98-inch smart television named V5 Pro and ear pods FreeBuds Pro 3. “Today is a special day. [We want to] thank the great support from people around the country,” said Richard Yu Chengdong, chief executive of Huawei’s consumer business unit and chairman of its car unit.

“The launch of the ‘Pioneer Project’ has received love and trust from the public, and we are working round the clock to make the products available to more people,” Yu said, referring to the surprise pre-order sales of the Mate 60 Pro on August 29, without directly naming the specific handset.

Huawei also showed a teaser of a new luxury smartphone, the Mate 60 Rs, and launched the new gold-inlaid smartwatch, which was demonstrated by Yu. No technical details or price points for the Mate 60 Rs were given.

Huawei routinely holds a major launch event in the autumn, where it updates its latest consumer products including smartphones, smart home devices and cars. The company last released a 5G smartphone, the Mate 40 series, in the 2020 autumn event before skipping an update in 2021. It launched the Mate 50 handsets last September with only 4G capabilities.

Advertisement