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Samsung and Apple top global smartphone market in second quarter, while headwinds hit Xiaomi as industry’s worldwide sales continue to decline

  • Samsung topped overall industry sales in the second quarter with a 22 per cent share, while Apple recorded a 17 per cent share in the same period
  • Beijing-based Xiaomi kept its No 3 ranking in global smartphone sales with a 12 per cent market share, despite facing headwinds in China and India

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A woman walks past a Samsung Electronics display of its Galaxy S23 Ultra smartphone during a media preview event for the South Korean giant’s new flagship store at the Gangnam district in Seoul on June 28, 2023. Photo: Agence France-Presse
Iris Dengin Shenzhen
Samsung Electronics and Apple continued to dominate the global smartphone market in the three months ended June 30, while leading the premium handset segment, as the industry saw worldwide sales decline for the eighth consecutive quarter, according to the latest report from Counterpoint Research.
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The world’s No 3 smartphone vendor Xiaomi, by contrast, faced headwinds in its two biggest markets, China and India, during the same period, Counterpoint said in its report published on Tuesday.

Global smartphone sales decreased 8 per cent year on year and 5 per cent quarter on quarter in the three months ended June, it said.

Samsung topped overall industry sales in the second quarter with a 22 per cent share, driven by the strong global performance of its Galaxy A-series smartphones. The South Korean giant, however, saw total sales last quarter fall 12 per cent from the same period last year.

Shoppers look at Apple’s iPhone 14 models on display at a store in Phnom Penh, Cambodia, on July 15, 2023. Photo: Agence France-Presse
Shoppers look at Apple’s iPhone 14 models on display at a store in Phnom Penh, Cambodia, on July 15, 2023. Photo: Agence France-Presse

Apple – the world’s most valuable company, with a market capitalisation of US$3 trillion as of Tuesday – recorded its highest-ever second-quarter market share at 17 per cent, according to Counterpoint.

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Although Apple’s overall worldwide sales declined 2 per cent last quarter compared to the same period last year, the Cupertino, California-based company’s strength in the premium segment enabled its sales in India, the world’s second-biggest smartphone market behind China, to grow a record 50 per cent in the three months ended June.

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