ChatGPT’s explosive growth shows first decline in traffic since launch
- ChatGPT set off a frenzied use of generative AI in daily tasks from writing to coding and reached 100 million monthly active users in January
- The recent slowdown in growth might help control the cost in running ChatGPT, which requires intensive computing power to answer queries
ChatGPT, the wildly popular artificial intelligence (AI) chatbot launched in November, saw monthly traffic to its website and unique visitors decline for the first time ever in June, according to analytics firm Similarweb.
Worldwide desktop and mobile traffic to the ChatGPT website decreased by 9.7 per cent in June from May, while unique visitors to ChatGPT’s website dropped 5.7 per cent. The amount of time visitors spent on the website was also down 8.5 per cent, the data shows.
Decreasing traffic is a sign of the chatbot’s novelty wearing off, said Similarweb’s Senior Insights Manager David Carr, while RBC Capital Markets analyst Rishi Jaluria explained the data points to more demand for generative AI with real-time information.
OpenAI did not immediately respond to a request for comment.
ChatGPT set off a frenzied use of generative AI in daily tasks from writing to coding and reached 100 million monthly active users in January, two months after its launch.
It is the fastest-growing consumer application ever, and now boasts over 1.5 billion monthly visits, one of the top 20 websites in the world.
